Abstract
Came across Asia financial crisis in 1997 and global financial crisis in 2007, Malaysian banks have learned valuable and memorable lesson, resulting the banks are becoming stronger nowadays. Regarding COVID-19 pandemic this time, Malaysian government is willing to take the risk and has pre-emptive actions in order to preserve throughout the difficult time. Hence, Movement Control Order (MCO) has been implemented to curb the outbreak. During the MCO, there are some problems have been faced by bank marketing and these problems have created great impacts for banks. Several strategies have been implemented by banks in order to promote their products and services and bank brands as well.
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