Abstract
When a word is generated from a semantic cue, coincident orthographic visualization of that word may cause priming on a subsequent perceptual identification test. A task was introduced that required subjects to visualize the orthographic pattern of auditorily presented words. When used at study, this task produced a pattern of priming similar to that produced by a generate study task. When used at test, equal priming on the orthographic task was produced by read and generate study tasks but not by a generate study task that failed to invite orthographic visualization. Priming on perceptually based word identification tests that results from a generate study episode may be largely due to orthographic recoding of the target rather than to conceptual processing.
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