Abstract

There is international consensus that social representations change in time, at a social as well as individual level. The paper is based on a theory that I have previously developed and applied to different fields of individual and social life, stating that three paradigms can be identified in Occidental cultural history regarding masculinity and femininity stereotypes. The objective is to outline gender paradigm impact upon expectations in romance and couple construction. Analysis of social changes and tendencies, and of cultural products is employed. In psychotherapy, the client's paradigm can be diagnosed, before directing self-development along the lines of emotional evolution.

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