Corrigendum: Investigating the influence of digital and social media marketing on university brand equity: an in-depth literature review and bibliometric study

Consumptive behavior is characterized by an individual's tendency to spend money on shopping, both offline and online, without considering the priority scale. In this case, financial literacy has a role to play in avoiding consumer behavior and encouraging wiser use of social media. The objectives of this research: 1) The influence of financial literacy on adolescent consumer behavior in Kubu Village, Kubu Raya Regency. 2) The Influence of Social Media on Teenage Consumer Behavior in Kubu Village, Kubu Raya Regency. 3) The Simultaneous Influence of Financial Literacy and Social Media on Teenage Consumptive Behavior in Kubu Village, Kubu Raya Regency. The research method is quantitative. The sample consisted of 200 teenagers. Data collection techniques used questionnaires. Data were analyzed using multiple linear regression. The research results show: 1) The influence of financial literacy on adolescent consumer behavior in Kubu Village, Kubu Raya Regency with a sig value of 0.000 < 0.05. 2) The influence of social media on adolescent consumer behavior in Kubu Village, Kubu Raya Regency with a sig value of 0.000 < 0.05. 3) Simultaneous Influence of Financial Literacy and Social Media on Adolescent Consumptive Behavior in Kubu Village, Kubu Raya Regency with a sig value of 0.000 < 0.05.

Purpose – This paper aims to: (1) examine the effect of social media advertisement and influencers on Compulsive buying, (2) investigate the role of materialism as a mediator and narcissism as a moderator on the relationship between social media advertisement and influencers on Compulsive Buying. Design/methodology/approach – The study is based on 300 responses. Data of the responses was used for statistical analysis and hypothesis testing. The study uses Structural Equation Modelling (SEM) to test all hypotheses. Findings – The study revealed insignificant relationships between social media advertisements and influencers, and compulsive buying. The findings provided evidence that materialism mediates the relationship between social media advertisements and compulsive buying. In contrast, materialism does not mediate the relationship between social media influencers and compulsive buying. The study failed to reveal a moderating role of narcissism on the relationship between materialism and compulsive buying. Research implications – Recommendations for marketing managers, scholars, and policymakers have been given adopting the marketing orientation that puts the consumers’ satisfaction of needs and wants first, based on the researchers’ faith that compulsive buying is not a virtue for consumers by all means. Originality/value – This paper investigates one of the most pressing issues regarding consumer behaviour in social media, consumer traits, and compulsive buying.

While social media receive considerable scholarly attention, studies reveal mixed outcomes in relation to its influence on tourists’ destination choices. There is nonetheless a persistent perception that social media has a fundamental influence on destination choice. However, those studies that do find a social media influence are in contexts where tourists are predisposed to be influenced (the contexts were selected due to social media presence or influence). These studies also have limitations in terms of social media types, tourists and destinations. This research responds to the challenges and explores social media influence across diverse destination choice contexts. Through face-to-face interviews conducted with 39 Australian tourist decision-makers, the findings reveal that social media influence is only apparent when specific context-conditions are co-present. Instead, most destination choice contexts are likely to result in low levels of social media influence. The findings advance theory by identifying three contextual dimensions for social media influence: level of social media engagement; destination novelty or familiarity; and complexity of the planning decision. This research importantly demonstrates the need to illuminate context when conceptualising social media influence on tourists’ destination choices. Practically, destinations should utilise social media to demonstrate ease of visit planning.

Purpose The study of how universities use digital and social media marketing (DSSM) to build and enhance brand value is becoming increasingly important. So, promoting the utilization of DSSM to establish brand value has become an increasingly significant concern on a global scale. This study aims to conduct a bibliometric analysis of academic literature focused on using DSSM strategies that impact the brand value of universities. Design/methodology/approach The collected data is derived from the Scopus database from 2005 to 2024. R-Studio and VOSviewer are used to conduct preliminary data analysis, perform citation and cocitation analysis and establish bibliographic coupling in conjunction with coauthoring. The authors use a synthesis methodology to enhance the comprehension of the subject matter and organization of DSSM and its portrayal in scholarly works. Findings There is a significant increase in the number of scientific research papers, with an annual growth rate of 29.21%. Through the analysis, the authors have determined that the USA, Indonesia, Malaysia and India are the countries that produce the most research articles on influence of DSSM on brand equity. The business journals “Developments in Marketing Science: Proceedings of the Academy of Marketing Science,” “International Journal of Data and Network Science,” “Journal of Marketing for Higher Education” and “Journal of Research in Interactive Marketing” have published the highest number of research articles in the respective fields. Originality/value This paper aims to enhance the comprehension of the substance and organization of DSSM and its portrayal in the literature. Unlike the recent progress in incorporating digital and social media content, this study demonstrates a greater thoroughness regarding the methodology and databases used. The results of this study provide a useful addition to the current literature on the successful utilization of DSSM to establish and enhance the brand value of universities.

This study aims to determine the Influence of Online Media and Social Media in North Sumatra to Mass Communication with Communication Technology as Intervening Variable. This type of research is descriptive quantitative. The independent variables are Online Media and Social Media. The intervening variable is Communication Technology and the dependent variable is Mass Communication. The population of this study is 203 users of Media Online and Social Media in North Sumatra. The sample of research is 203 users through purposive random sampling. Online Media and Social Media variables have a significant effect on Mass Communication in North Sumatra and Communication Technology serves as a mediation of the relationship between Media Online and Social Media to Mass Communication at 5% variable alpha level.

This exploratory study aimed to discern and comprehend the social media usage patterns and their perceived impact on mental health among Generation Z students at a Colombian university. Employing a mixed methods approach, data were collected from 361 Colombian Gen Z individuals. A focus group guide and a self-reported questionnaire, informed by focus group results, were utilized to evaluate diverse constructs. Qualitative data underwent iterative categorization (IC), while quantitative data underwent statistical analysis using SPSS software. Participants predominantly utilized social media for communication and entertainment, with indications of a link between social media use and anxiety. However, participants did not perceive social media as significantly influential in their decision-making processes or relationships. Notably, female participants reported higher anxiety levels. This study of Colombian Gen Z freshmen unveiled social media's notable influence on body image, mental health, and social rewards. It underscores the necessity for tailored interventions to foster positive online experiences, address gender-specific challenges, and reassess brand engagement strategies within this demographic. Additionally, it highlights the need for further research within the Colombian university context. Though the employed instrument exhibited acceptable validity and reliability levels, future research could benefit from enhancements. This paper represents the initial endeavor to analyze social media consumption among Generation Z in Colombia through a mixed methods approach. Examining social media consumption patterns and their impact on mental health contributes to academic discourse on this relationship, informing the design of appropriate pedagogic strategies while considering reported gender differences. This study contributes valuable insights into the intricate interplay between social media use and mental health among Colombian Gen Z students. Addressing these dynamics is pivotal in formulating targeted interventions and strategies to support the mental well-being of this demographic within university settings. Future investigations should focus on refining measurement tools and delving deeper into nuanced aspects of social media's influence on mental health within educational environments.

This systematic literature review examines the impact of social media on public opinion and its implications for policy-making. Utilising the PRISMA framework, the study analysed 19 articles from Scopus and Web of Science databases published between 2013-2023. The review identified five main categories of social media platforms discussed; Twitter/X, Meta (Facebook, Instagram, WhatsApp), YouTube, Chinese apps (Sina Weibo, WeChat, QQ), and several unspecified platforms. Key themes emerged across these categories, including the role of social media in knowledge dissemination, creation of filter bubbles and echo chambers, amplification of diverse voices, and spread of misinformation. The findings highlighted social media potential for real-time public opinion monitoring, facilitating engagement between policymakers and citizens, and early identification of emerging issues. However, challenges such as information credibility and algorithmic curation of content were also noted. The review suggests that strategic use of social media can raise awareness and mobilise support for global initiatives like the Sustainable Development Goals. It emphasises the need for policymakers to understand and leverage social media's influence on public sentiment while addressing associated risks. The study contributes to a nuanced understanding of how different social media platforms shape public discourse and influence policy decisions in the digital age. Future research directions are proposed to further explore the complex dynamics between social media, public opinion, and governance in an evolving technological landscape. Keywords: Social media impact, public opinion formation, digital policymaking, online political discourse, civic engagement.

This research investigates the influence of E-WOM usefulness and social media on revisit intention for tourists through destination image at Jatim Park 2 in Batu City. This type of research adopts a quantitative approach with a population of 150 tourists. The sampling technique used is the non-probability sampling method. The data collection technique employs a questionnaire. The data analysis techniques utilized are descriptive analysis and multiple linear analysis. The research findings indicate that the direct influence of E-WOM usefulness on destination image is significant, social media on destination image is significant, E-WOM usefulness on revisit intention is significant, destination image on revisit intention is significant, while the direct influence of social media on revisit intention is not significant. The indirect influence of E-WOM usefulness on destination image through revisit intention yields a result of 0.307. This implies that the direct influence of E-WOM usefulness on revisit intention (0.289) is smaller than the indirect influence (0.307). Thus, indirectly, E-WOM usefulness significantly affects revisit intention through destination image, indicating partial mediation. As for the indirect influence of social media on destination image through revisit intention, the result is 0.072. However, due to the insignificant direct influence of social media on revisit intention, full mediation occurs.

Social media channels are increasing day by day and the time spent on social media channels has become a significant part of the day. Social media, which is one of the facts that cannot be ignored, affects food choices to a great extent, as it does in every field. Being aware of the power of social media, food companies, and groceries also develop strategies for this medium and heavily use social media as a communication tool. In line with these developments and facts, this study aims to highlight the influence of social media on food. A bibliometric study has been conducted to enlighten the literature development on social media and food subjects. The results are expected to be helpful for both literature and practice as well as social media managers and food brand managers.

Social media engagement by business firms has been steadily on the rise, with its application extending to a range of corporate functions, beyond marketing and customer engagement, many of which can be construed as strategic. However, the potential influence of social media on strategy process or strategic decision making has scarcely been explored in strategic management literature. In addressing this gap, this paper conceptually explores the likely influence of social media on issue of strategic decision making and the mechanism of such influence, and also uses an assortment of anecdotes from practice for illustrative purposes. The authors suggest a plausible model whereby corporate social media engagement is seen to exert its influence through the three key dimensions of strategy process - environmental factors, strategists characteristics and decision issue characteristics. In particular social media engagement is conceived as ingraining knowledge creation and integration through socialization within an extended value network.

This chapter discusses conceptually with some anecdotal evidence how social media engagement by business firms can influence their strategic decision making. It suggests a model of influence and proposes a knowledge integration mechanism through which such influence materializes. Social media engagement by business firms has been steadily on the rise, with its application extending to a range of corporate functions beyond marketing and customer engagement, many of which can be construed as strategic. However, the potential influence of social media on strategy process or strategic decision making has not been fully explored. In addressing this gap, this chapter conceptually explores the likely influence of social media on the issue of strategic decision making and the mechanism of such influence. Embellished by some illustrative anecdotes from practice, this chapter suggests a plausible model whereby corporate social media engagement influences the strategy process in firms through the three key dimensions – environmental factors, strategic characteristics, and decision issue characteristics. In particular, social media engagement is conceived as ingraining knowledge creation and integration through socialization within an extended value network.

This chapter discusses conceptually with some anecdotal evidence how social media engagement by business firms can influence their strategic decision making. It suggests a model of influence and proposes a knowledge integration mechanism through which such influence materializes. Social media engagement by business firms has been steadily on the rise, with its application extending to a range of corporate functions beyond marketing and customer engagement, many of which can be construed as strategic. However, the potential influence of social media on strategy process or strategic decision making has not been fully explored. In addressing this gap, this chapter conceptually explores the likely influence of social media on the issue of strategic decision making and the mechanism of such influence. Embellished by some illustrative anecdotes from practice, this chapter suggests a plausible model whereby corporate social media engagement influences the strategy process in firms through the three key dimensions – environmental factors, strategic characteristics, and decision issue characteristics. In particular, social media engagement is conceived as ingraining knowledge creation and integration through socialization within an extended value network.

Prominent studies revealed that building the right relationship with the right social media influencer is one of the biggest challenges in influencer marketing. This study mainly aimed at exploring how Sri Lankan beauty and personal care brands opt social media influencers for their influencer marketing campaigns on Instagram. To fulfill the purpose of the study, the study adopted qualitative research approach based on semi-structured interviews to collect responses. The respondents were the personnel responsible for supervising influencer marketing campaigns of beauty and personal care brands in Sri Lanka. The study adopted thematic analysis to perform the analysis of the study and revealed that Sri Lankan beauty and personal care brands opt social media (Instagram) influencers based on top four “REAL” qualities, namely: Relatedness, Engagement, Authenticity and Loyalty. Moreover, researchers discovered the main reasons for choosing social media influencers by Sri Lankan beauty and personal care brands. In addition, study found that the same brands were not much interested in checking the demographic details when selecting social media influencers.

Objective:The aim of this study was to determine whether nutrition knowledge differs between male and female Kuwaiti health influencers in social media (Instagram).Design:A cross-sectional study was conducted to determine the nutrition knowledge of male and female Kuwaiti health influencers in social media (Instagram) utilizing a multiple-choice questionnaire with sixteen questions.Setting:Kuwaiti health influencers in social media (Instagram).Subjects:One hundred Kuwaiti health influencers (fifty males; fifty females) in social media (Instagram).Results:A response rate of 70% was accomplished (thirty-two males; thirty-eight females). The correctly answered questions had a mean percentage of 60% with averages of 65% and 60% for correct responses by males and females, respectively (P=0.039). Only, two questions demonstrated significantly different scores for male and female groups (P<0.05). The two age groups (<30 years; ≥30 years) displayed mean percentage scores of 61% and 63%, respectively (P=0.081).Conclusions:Kuwaiti health influencers in social media were unable to provide accurate information concerning common health problems including obesity, hypertension, and osteoporosis. (www.actabiomedica.it)

Social media users can be influenced directly by their close relationships, such as their friends, family, and colleagues. They can also be influenced by those who follow them through shared information, goals, news, and opinions. Generally, an influencer is someone who entices an influence to do the same action, make the same decision, or change their behavior. He can also communicate information, ideas, and thoughts to multiple users. There are many tools to identify influencers. It can not be found simply through their big follower number or their shared media number. Thus, influencer identification is one of the essential tasks in social media research. Several approaches and metrics have been proposed in the literature to identify influencers. In this article, we explored the issue of identifying social media influencers while providing a generic view of social media influence. First, we presented a literature synthesis on the influence of social media. Then, we categorized the works and illustrated the leading solutions in literature to identify influencers in social media. A discussion and suggestions for potential future directions in this area accompanied this presentation. We believe these briefings are critical to resolving the issue discussed in this article.