Correction: From empathy to value: user-generated content inferred emotional intelligence in the context of second-hand clothing purchases online

Purpose This study aims to investigate the role of consumer emotional intelligence in view of perceived value and behavioural intentions for online second-hand clothing renting or purchasing. Design/methodology/approach Norstat and Amazon MTurk were used to collect data and administer an online survey among European respondents (N = 473) from the UK and LT. Findings We found that emotional intelligence positively influences the perceived emotional, economic, green, social, and functional value of second-hand clothing transactions online. As hypothesised, we found that emotional, economic, and green perceived values of second-hand clothing transactions online mediate the relationship between emotional intelligence and behavioural intentions. Although emotional intelligence boosts perceived social and functional value, it does not translate into behavioural intentions. Originality/value Our research utilises the construal level theory to propose novel explanations by looking into the nuanced relationship between emotional intelligence and the value consumers perceive from purchasing or renting second-hand clothing online and their respective behavioural intentions.

The paper investigates how emotional intelligence relates to perceived consumer value in the context of purchasing second-hand clothing online. The study uses a dataset (477 randomly selected from 125,145 web scraped with Playwright) of user-generated online reviews about second-hand clothing transactions. The study utilises the Trait Activation Theory to propose novel explanations by examining the nuanced relationship between emotional intelligence and perceived consumer value when purchasing second-hand clothing online. The study’s findings indicate that emotional intelligence-embedded online reviews have more pronounced second-hand clothing emotional, green, social, functional, and economic value perceptions. By examining empathy-driven interactions and situational cues, our research highlights the impact of emotional intelligence on the perceived value of second-hand clothing transactions online, contributing to consumer psychology literature and the growth of ethical fashion in the e-commerce context.

Consumer attitude and disposal behaviour to second-hand clothing in Ghana

PurposeBased on the learning and attitudinal theories, this study aims to investigate the direct effect of two type of experiences, attitude and the indirect impact of fashion innovativeness, materialism and financial pressure on Generation Z’s secondhand clothing (SHC) purchase intention.Design/methodology/approachA total of 180 usable surveys were gathered from Generation Z participants and analyzed by a partial least-square-structural equation model.FindingsThe results show that attitude (SHC hygiene vs SHC fashion style) and past experiences (daily use occasion vs particular use occasion) directly affect SHC purchase intention. Furthermore, materialism, financial pressure and innovativeness drive attitudes toward SHC fashion style.Originality/valueThis study extends the current SHC literature by integrating two dimensions of experience (daily use occasion vs particular use occasion) and attitude (attitude toward SHC hygiene vs attitude toward SHC style).

Young consumers’ motivations and barriers to the purchase of second-hand clothes: An empirical study of China

The fashion industry is an integral part of people’s lives with different purchasing behaviors depending on age and education. In this paper, we focused on the perception of online shopping for second-hand clothes and shoes among Generation Z. This group has a lot of experience in using technology, so online shopping is a suitable way to buy second-hand clothes. The article aims to analyze the online shopping behavior of Gen Z, focusing on benefits, obstacles, environmental awareness, and preferred shopping platforms. We studied consumer preferences in shopping for second-hand clothes based on a sample consisting of 340 respondents representing Generation Z through an online Google Forms questionnaire published from November to January. The results show that price is the biggest advantage of shopping for second-hand clothes. Moreover, we found that the environmental aspect plays a significant role for all consumers, regardless of the online experience of shopping for second-hand clothes and shoes. The correspondence maps demonstrate that consumers with shopping experience planning a future purchase of second-hand clothing are aware of the environmental impact of purchasing clothing together with potential buyers of second-hand clothing, unlike consumers without any interest in purchasing second-hand clothing. These consumers and potential buyers of second-hand clothing consider environmental protection and high-quality, diverse (unique) clothing to be key benefits, in contrast to a smaller selection and used clothing. These conclusions provide a theoretical basis for understanding the sustainability and shopping requirements of the selected group.

Purpose: The paper investigated the behaviour of consumers in their purchase, use and disposal of second-hand clothes. Despite education on sustainable practices globally, consumers still have behavioural problems with their practices, which need attention. The paper further looked at how these behavioural practices by consumers can be dealt with in the fashion industry. Methodology/Design: The study was conducted using the quantitative approach. Data was collected from 400 participants using Google Forms in the Upper East Region of Ghana. Findings: The study revealed that quality, price, comfort, trend, among others, are some of the factors that influence consumers' decision-making during the purchase of clothes. Provision of waste bins at advantage points for the collection of unwanted clothes, and introduction of recycling centres were some of the suggestions by consumers. The study also revealed that proper disposal of clothes can be possible if rules and regulations are put in place. Education, price, and attitude were some of the challenges outlined that hinder consumer awareness of sustainable practices in the fashion industry. Practical and Social Implications: The findings of this study are to contribute to awareness creation on sustainable practices of second-hand clothing use and disposal for consumers. This study will help create a strategic framework to mitigate the purchase of second-hand clothes, their use and disposal practices after use. Originality: The study is designed to create awareness for consumers on sustainability and practices on the purchase and use of second-hand clothes. This will enhance proper consumption and disposal of used clothes.

Clothes are often discarded when much of their potential lifetime is left. Many charitable organizations therefore collect used clothing and resell it as second-hand clothes for example in Eastern Europe or Africa. In this connection, the question arises whether reusing clothes actually results in a decrease of the environmental burden of the life cycle of clothing. The environmental burden of clothing has been studied in several studies. However, most of these studies focus solely on the energy consumption aspects and pay little attention to the potential benefits of diverting used clothing from the waste stream. The aim of the study was to assess the net environmental benefits brought by the disposal of used clothing through charities who return them for second-hand sales assuming that second-hand clothes to some extent replace the purchase of new clothes. The extent to which second-hand clothes (SHC) introduces such a replacement was investigated applying a methodology in which a questionnaire-based survey was conducted on more than 200 consumers in second-hand shops. The survey was done in Sweden and Estonia, and Africa was included by estimation. Based on the identification of the different profiles of the consumers questioned, a methodology was developed to get a quantitative evaluation of the replacement of new clothes enabled by second-hand clothing consumption. A life cycle assessment was conducted based on the EDIP methodology. The life cycle impacts of clothes that are directly disposed of by incineration were compared with the life cycle impacts of clothes that are collected and sorted after consumer use in order to be reused. Two products were assessed: a cotton T-shirt and a pair of polyester (65%)/cotton (35%) trousers. The functional unit was 100 garments in the use stage. Based on the survey result and the methodology applied, the purchase of 100 second-hand garments would save between 60 and 85 new garments dependent of the place of reuse. Based on information about the second-hand clothing activities conducted by Humana People to People in Sweden and Estonia, it was assumed that over 100 collected items 60 would be reused, 30 recycled in other ways, and ten go to final disposal. Using these inputs, the LCA showed that the collection, processing, and transport of second-hand clothing has insignificant impacts on the environment in comparison to the savings that are achieved by replacing virgin clothing. The reduction of impacts resulting from collecting 100 garments for reuse range from 14% decrease of global warming for the cotton T-shirt to 45% reduction of human toxicity for the polyester/cotton trousers. The approach applied is a fair way of establishing the net benefits from introducing clothes reuse. Indeed, it enables to take into consideration all the activities connected to reusing clothes, including, for instance, recycling and disposal of the collected clothes not suitable for reuse. In addition, the routes followed by the collected clothes have been determined based on real figures. A main assumption concerns the estimation of avoided production of new clothes brought by clothes reuse. The method used, based on questionnaires, could be further developed but still suggests an approach on an issue that had not been investigated so far. The results of the study show that clothes reuse can significantly contribute to reducing the environmental burden of clothing. It would be beneficial to apply other methods for estimating the avoided production of new clothes in order to check the validity and reliability of the results obtained in the current study. Such further work could include the possible difference in the lifetime of second-hand clothes compared to new clothes.

Purpose: This study investigated the factors influencing consumers' intentions of buying used clothes. Despite the undeniable rise of used clothing, a clear understanding of the factors influencing consumer purchasing behaviour remains elusive. The research delved into consumer purchasing motivation and how social and economic influencers also affect the choice of consumers buying second-hand clothing. Design/Methodology/Approach: To gather information for the study, open and closed-ended questions were used to assess 136 participants from the Bolgatanga Metropolis using online Google forms. Research Limitation: This study focused on factors influencing consumers to purchase second-hand clothes in the Bolgatanga Metropolis. Findings: The study’s findings revealed that economic reasons, perceived product quality, social and environmental awareness, and peer influence are significant influencers that affect consumer behaviour toward used clothing purchase and use. This study offers a comprehensive knowledge of how these elements interact to promote the acceptance and use of second-hand clothes. Practical Implication: By identifying the factors influencing purchase intentions, retailers and marketers can develop strategies to more effectively target potential second-hand clothing consumers. Social Implication: Outlining these factors can also help policymakers understand consumers’ purchasing intentions and develop effective policies to educate people concerning the devastating consequences of dumping used clothes and the financial expenses that will go into disposing of them using state funds. Originality/ Value: The study is based on the motivators of consumers purchasing second-hand clothes, which either end up at landsides or are burnt after use.

Encouraging the purchase of second-hand clothes is a viable strategy to reduce the negative consequences of the fashion industry. The research examines the second-hand clothing behavior of Vietnamese young customers based on their behavioral and psychological perspectives. The novelty of the study is that it expands and compensates for the limitation of the theory of planned behavior when explaining the purchase intention of second-hand clothing. A conceptual model linking different types of attitudes, subjective norms, perceived behavioral control, personal norms, psychological consequence, and purchase intention were tested upon 341 Vietnamese young customers. The results indicate that attitude towards the environment, attitude towards the purchase of second-hand clothing, subjective norms, and psychological consequences are significant determinants of the purchase intention of second-hand clothing. Moreover, demographic characteristics such as age, gender, income, and experience in purchasing second-hand clothes also influence the purchase intention. These research findings provide valuable implications about useful marketing strategies to encourage second-hand clothing consumption – as a green behavior among young people.

Second-hand clothing (SHC) benefits society by reducing the wastage of natural resources. Research in the purchase of second-hand clothing is a debated topic. It is not yet clear whether caring for self, community, and nature drives the purchase of second-hand clothing. This study unpacks the intervening factors that drive second-hand clothing purchases underpinning attitude-intention and self-determination theories. The primary purpose is to examine the direct relationship between a) mindful consumption, b) ego-involvement, c) social norms on second-hand clothing purchase intention of young consumers. The mediation of ego-involvement and social norm is examined on the above relationship. A total of 314 usable questionnaires following the convenience and purposive snowball sampling techniques were gathered from China. The structural equation model (SEM) two-step approach analyzed the data. SmartPLS3 statistical package used to run the measurement and structural model analyses. IPMA analysis confirms mindful consumption as an important factor; hence ego-involvement drives the performance of the stated relationship. Ego-involvement mediates the relationship between mindful consumption and second-hand clothing purchase. This study bridges the unanswered questions and highlights the importance of mindful consumption, an essential driver of consumer behavior. Managers are encouraged to promote mindful consumption values in marketing communication to drive sustainability.

Second-hand clothing (SHC) benefits society by reducing the waste of natural resources. The purchase of second-hand clothing is a debated research topic. Itis not clear yet if caring for self, community, and nature drives the purchase of second-hand clothing. The target of this research is to explore the factors that influence purchase intention of second-hand clothing. The purpose is to examine the direct relationship between frugality, perceived environmental knowledge, attitude, environmental concern, mindful consumption, second-hand clothing purchase intention. This study is aimed at getting information from consumers' points of view. A questionnaire was provided to obtain the views, and how they were influenced by certain factors. A quantitative approach was adopted for the study by using a questionnaire, an online version where 308 forms were collected through the web by using Google form. The information collected through the self-administrative form is analyzed through statistical software SPSS, techniques to assess reliability and validity of measurements and scrutinize hypotheses testing results.

The fashion industry has grown rapidly and become one of the world’s most influential economic sectors, yet its expansion has intensified environmental problems through excessive production and large volumes of textile waste. Growing awareness of these issues has encouraged consumers to seek more sustainable alternatives, including the purchase of secondhand clothing. This shift is especially visible among younger generations who value affordability, unique styles, and environmentally responsible choices. Although the popularity of secondhand clothing continues to rise globally, insights from other countries cannot simply be applied to Indonesia due to differences in cultural norms, lifestyles, and perceptions of used goods. This study examines the factors that shape Indonesian consumers’ intentions to purchase secondhand clothing by integrating the SOR model with TPB. Environmental concern and perceived price serve as the external stimuli that influence attitudes, subjective norms, and perceived behavioral control, which subsequently determine purchase intention. Using a quantitative approach, data collection was collected by distributing questionnaire of 253 respondents across Indonesia via Whatsapp and Instagram. SEM was utilized to examine how the variables influence one another, both directly and through indirect pathways.. The findings reveal that environmental concern and price significantly shape the three TPB components, which in turn drive consumers’ intention to buy secondhand clothing. These results highlight that Indonesian consumers consider not only economic value but also sustainability aspects when making their purchasing decisions. The research results offer valuable guidance for marketing practitioners, policymakers, and future researchers, particularly in designing sustainability-oriented strategies, national awareness campaigns, and further investigations into responsible consumption behavior. Keywords: Purchase Intention, Theory of Planned Behavior, Stimulus Organism Response Model, Secondhand Clothing.

This study establishes an integrated theoretical framework to comprehensively examine the factors influencing Chinese consumers’ second-hand clothing (SHC) purchase intention. Utilizing a randomly sampled dataset of 654 Chinese consumers, structural equation modeling (SEM) was conducted using AMOS software. The analysis demonstrates that our integrated model exhibits superior predictive power for SHC purchase intention compared to existing frameworks, achieving statistically satisfactory results. The findings provide support for all hypothesized relationships among the theoretical constructs, while the significant mediating effects of the proposed mediators were also confirmed. Notably, invariance tests revealed the moderating effect of past purchase experience.

Secondhand clothing, especially among teens, has become more fashionable because most people consider it unique and classic. Indonesia sold more imported used garments due to their higher quality and lower price. Demand for imported used clothes is rising. Fans and customers can buy affordable, wearable famous brand outfits. This study examines how brand image, quality, and price affect buying decisions. This quantitative study collects data using a questionnaire and analyzes it using IBM SPSS Software. Probability and puposive sampling were utilized in this investigation. Research instrument tests, classical assumption tests, model accuracy tests, multiple linear analysis, and partial tests are used in data analysis. Brand image, product quality, and price influence Medan City Thriftshop clothes purchases, according to Hasi research. Brand image strongly influences used apparel purchases. Brand image t test has 0.000 0.05 significant level and 3.904> 1.655 tcount> ttable value. Product quality strongly influences used clothing purchases. The t-test results for product quality indicate a significance level of 0.000 <0.05 and a tcount> ttable value of 1.747> 1.655. Price strongly influences used clothing purchases. The t-test results for the price variable indicate a significance level of 0.000 < 0.05 and a tcount value of 3.753> 1.655 Thus, brand image, quality, and pricing influence purchases