Abstract
This article discusses the images of male bodies published in the Brazilian Magazine O Cruzeiro between 1946 and 1955. These images show peculiar bodies, in specific relationships that configure and redefined public habits and attitudes. The images carry a desire of being “modern”, and a kind of modernity marked by the American consumer goods and the American way of life inserted in Brazil since the 1940s. This modern market of space and customs promotes an arsenal of seducing images that sought to increase the space of action for women and men, delimitating their places and reinforcing stereotypes of what constitutes the “male” and the “female”. Key words: O Cruzeiro magazine, male images, history and gender.
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