Corporate social responsibility: the contribution of Ukrainian mobile operators to overcoming the consequences of the spread of COVID-19

Abstract

Introduction. The business challenges posed by the COVID-19 coronavirus pandemic have prompted companies to respond immediately to the situation and implement new CSR projects to support the community. All companies act differently: they give preferences to doctors, allocate funds for the purchase of equipment, organize remote work et cetra. At the same time, the question of the peculiarities and differences between different industries and within one industry remains almost unsolved.The purpose of this study is to analyze the activities of mobile companies in Ukraine in the field of corporate social responsibility. The contribution of companies in overcoming the consequences of the pandemic, what actions were taken and in what directions is also studied.Methods. To achieve this goal, general and special methods were used, namely: theoretical generalization, systematization, analysis and synthesis, economic and statistical methods of collecting and processing information, as well as the method of logical generalization - to draw conclusions.Results. The current situation in the social and economic spheres of Ukraine is described. The analysis of the mobile communication industry in Ukraine as one of the key ones in remote work and self-isolation is carried out, the market capacity and consumer needs are studied. The practices and measures of corporate social responsibility, which were implemented by key companies in this industry both in the years before the coronary crisis and in 2020, were studied.Prospects. On the one hand, it is worth investigating how corporate social responsibility will develop in companies operating in the field of mobile communications. After all, their external environment is also changing, and the problems caused by the emergence of COVID-19 have not yet been overcome. On the other hand, a similar analysis of companies in other industries will reveal who is really ready to change and adapt to new circumstances, and who will gradually lose their market positions.