Abstract
Abstract Over the past 10 to 15 years, the grant of exclusive rights in sporting events has become an increasingly valuable source of income to the promoters of such events. ‘Exclusive rights in sporting events’ are rights to exploit sporting events by means other than the admission of spectators to the events themselves. Such exclusive rights may be divided into two broad categories, namely media rights and merchandising rights. Media rights consist essentially of the exclusive right to cover the event in question in the medium in question. Thus in the case of, say, football matches, the main media rights will be the right to broadcast (or narrowcast) the matches in audiovisual media and audio-only media either ‘live’ (meaning in real time as the event takes place) or on a time-delayed basis (including ‘highlights’ programmes such as ‘Match of the Day’). The audiovisual rights will embrace television (terrestrial analogue and digital, satellite, cable) and now audiovisual transmission via the Internet. The audio rights will embrace radio (analogue and digital) and now audio-only transmission via the Internet.
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