Coopetition in the Context of the Sustainability Goals

Abstract

The article explores the literature on coopetition in relation to sustainability goals. The research is based on three parts, which specifically address the terms „coopetition” and „sustainability”, respectively, and then examine the literature that specifically focuses on the topic of „coopetition and sustainability”. In particular, the research provides the following answers: How is the novel type of mergers between competitors known as „coopetition” interpreted in academia? What is meant by sustainability? What are its origins and the driving forces that can influence cooperation with competitors? It is noted that competitive cooperations between competitors exist in many fields of entrepreneurship and cannot be attributed to one single industry. In the past, the main drivers for entrepreneurs to enter a coopetition were economic aspects. Among others, the reduction of costs, the increase or optimisation of economic performance and thus the strengthening of competitiveness vis-à- vis other competitors, as well as the opening up of new markets and the reduction of business risk. Since the adoption of the Sustainable Development Goals (SDGs) of the 2030 Agenda, however, sustainability considerations have become another driver for entering a coopetition, if not one of the main future drivers. This is because not only political requirements but also the purchasing behaviour of consumers have led to rethinking in the corporate sector.