Abstract
Collective organizations represent an important option to small rural producers face together the difficulties caused by a context of turbulence and intense competition. Despite of its relevance, studies have shown that cooperative organizations have weaknesses in regards to balance the different levels of interest from the partners: the economic, social and political about the practices and management strategies adopted. In this context, the problem arises: To what extent the specific features of cooperative organizations influence in their competitiveness and which are the factors to be considered in the strategic management of these organizations to be competitive while remaining cooperative. This work focuses in cooperative organization of small rural producers in the context of rural settlements in order to analyzing the influences of the organizational environment, the social participation in decisions and the economic and social efficiency of these organizations. It was used a descriptive, qualitative and quantitative methodological approach. Due to be an understudied subject in the State of Mato Grosso was classified as exploratory and supported by a literature review which refers to Cooperatives, Economics, Management and Sociology. The field work demanded structures questionnaires and semi-structured interview routines, informal conversations and non-participant observation in meetings of these organizations. It was found that partners who are preparing to assume management positions in cooperative organizations bring experiences and values accumulated during their existence and these attributes not always are compatible with the principles of cooperation. For analyzed cooperatives achieve economic, social, organizational and administrative advantages it is necessary to overcome the limitations, mainly in organizational, managerial and cooperative education dimensions.
Highlights
Due to globalization and the high competitiveness, companies find difficulties and great challenges in order to be competitive and stay in the market
The study has as an empirical basis the city of Tangará da Serra, which is located in the southeastern region of the state, according to the IBGE (2013); it has 90.252 inhabitants, of whom 81 thousand live in the city
This study showed that the application of centralized management models exclusively by the President and without observing the principle of democratic management can lead to administrative problems and inadequate operational results
Summary
Due to globalization and the high competitiveness, companies find difficulties and great challenges in order to be competitive and stay in the market. Most of the time, these rural producers are discriminated and even excluded from the competitive scene due to the difficulties they have to organize themselves, such as commercialize their production, being these factors determinant to sustainability of small rural enterprises These circumstances and features present in Brazilian agrarian activity cause a natural tendency to union and solidarity among producers taking them to the practice of cooperation as a way to overcome the limitations imposed by the economic system in order to add greater value to the production and increase the sustainability of the results in the developed activities. Collective organizations represent an important option to small rural producers face together the difficulties caused by a context of turbulence and intense competition
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