Abstract
The continuous growth in the economy and demand for convenience at a large is seen in the present consumers worldwide. One of the major conveniences that consumers look forward is in the convenience of food. The current paper is an attempt to examine the perspective of male and female consumers towards convenience foods. Many scholars have opined that variety of convenience food products have captured a sizable share of the food market since they are the most convenient alternatives to traditional fare. The study was undertaken with the help of structured questionnaire and various statistical tools were used for comparing the differences in preferences of male and female consumers and the results revealed that there is a large difference in the usage of convenience food.
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