Abstract
This study aims to (a) identify the relationship between travel motivation and popular media (mainly films or TV programs), (b) examine the relationship between destination images and popular media as an information source, and (c) investigate the influence of popular media on destination’s decision-making process. The relationship is focused on three aspects: motivation, destination image, and the decision-making process for tourists. This study employed a self-administered questionnaire survey. The questionnaire was composed of (i) respondents’ motivation and general information about their visit to the destination (Jeju Island in Korea), (ii) attributes of the film-induced tourism of their visit to the destination, and (iii) respondents’ socio-demographic elements. A correlation analysis and a standard multiple regression analysis were employed. The results discovered that there is a significant relationship (a) between a destination and popular media, (b) between destination image and popular media, and (c) between the decision-making process and popular media. The implications of this study can help destination marketers and managers build competitive strategies using the effective management of film-related tourist attraction sites to increase visitor numbers and ensure that a sustainable long-term relationship is encouraged between destinations and tourists.
Highlights
Tourist attractions are often introduced through media such as television and films that are not directly connected with tourism marketing activities or promotion [1,2]
Jeju Island in South Korea as a Destination Partly Created by Film-Induced Tourism
Jeju recently won the Global Geopark Certificate and has been selected as one of “the New 7 Wonders of Nature” [47]. Due to these attractive sources for tourism and entertainment, Jeju Island has been featured in several famous movies and TV dramas since 2000, mainly including Swiri, All-in, Daejanggeum, The destiny, and Emergency landing of love [48]
Summary
Tourist attractions are often introduced through media such as television and films that are not directly connected with tourism marketing activities or promotion [1,2]. Imagination is a central notion connecting media and tourism, arguing that the media plays a significant role in facilitating certain emotions and stimulating the imagination, which may eventually translate into travel activity [15,16]. This realization has led to a classification of a new type of tourism called “film-induced tourism” [1,7,17]
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