Abstract
This article explores practical ways for effectively training international business students in Hofstede's individualism and collectivism dimension. It details the behaviors arising from this dimension that frequently interfere with the success of group projects in international business classes as well as the implications arising from these behaviors for international business relations between those from individualist and collectivist cultures. Too often, projects aimed at fostering collectivism fail. Conventional theories of motivation derive from and apply to North American individualist culture, but may not have the same application in collectivist situations. Tools for adapting group projects which are given to individuals from individualist cultures to help them develop a more collectivist orientation are explored here. These tools-group autonomy in excluding non-performers (loafers), and self and group evaluations empower groups while engendering collectivist concepts.
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