Abstract
This study seeks to investigate the effects of Behavioral Activation System (BAS), known as approach motivation, and Behavioral Inhibition System (BIS), known as avoidance motivation, that are expected to influence individuals’ post-adoption behaviors in gamified mobile applications. A survey-based research methodology was used, and the impacts of BAS and BIS on Information Systems Continuance are examined. The results show that reward responsiveness has the most significant effect on user satisfaction and continuance intention. Fun-seeking plays an essential role in continuance intention; however, it does not significantly affect satisfaction, as drive does not affect either satisfaction or continuance intention. BIS has a significant and negative effect on individual satisfaction, but no effects were found related to continuance intention. The findings of this study improve the understanding of the differences between these motivations related to Information Systems Continuance. Significant practical implications that gamified mobile application developers can adopt are proposed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
