Abstract
Academy of Management Annual Meeting Proceedings includes abstracts of all papers and symposia presented at the annual conference, plus 6-page abridged versions of the “Best Papers” accepted for inclusion in the program (approximately 10%). Papers published in the Proceedings are abridged because presenting papers at their full length could preclude subsequent journal publication. Please contact the author(s) directly for the full papers. ArticlesCONTINGENCIES OF DEVELOPING STYLISTIC INNOVATION: THE CASE OF THE FASHION INDUSTRY.Published Online:30 Nov 2017https://doi.org/10.5465/ambpp.2010.54500796AboutSectionsPDF/EPUB ToolsDownload CitationsAdd to favoritesTrack Citations ShareShare onFacebookTwitterLinkedInRedditEmail AbstractCompeting on stylistic innovation has arguably become increasingly important, but little is known about how stylistic innovations are developed. Using a multiple case study design in the creative fashion industry, this paper identifies an emerging contingent relationship between three product development practices (creative sensing, stylistic orchestration, agile synchronization) and the types of styles pursued in the innovation effort of fashion firms (market-driven vs. identity-driven styles). This study's key contributions to the innovation literature are its crystallization of the key properties of stylistic innovation practices, and its contingencies of how and why they vary across alternative types of stylistic innovationFiguresReferencesRelatedDetails Vol. 2010, No. 1 Permissions Metrics in the past 12 months History Published online 30 November 2017 Published in print 1 August 2010 InformationCopyright of Academy of Management Journal is the property of Academy of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder’s express written permission. However, users may print, download, or email articles for individual use.KeywordsFASHIONTECHNOLOGICAL innovationsMANUFACTURING processesCONTINGENT employmentCOMPETITIONFASHION designDownload PDF
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