Abstract
This research categorizes treatment model of political parties in of agenda setting and framing perspective in major TV news channels in Pakistan before the elections of May 2013. The prime time (7-11pm) of these channels for one month was selected for supervising, examining and organizing determinations of coverage of general elections by news channels in under the code of conduct and procedure of coverage set by regulators. The researcher conducted content analysis of prime time which includes headlines of news bulletin, talk shows and issued addressed in program content broadcast on TV channels during that time frame. Results of the study showed that all news channels failed to fulfill the fundamental obsessions of impartial balance and reasonable reporting of political parties and their nominated candidates. In this study as the analysis showed the conduct of the elections, though having eminent place in the state news plan, it devastatingly explained the major political parties.
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