Abstract
The Japanase travel and tourism industries reflect contradictions between goals to internationalize and fears about vanishing Japanese cultural traditions. This article discusses the nostalgia underlying the popularity of domestic tourism to rural areas in search of reunion with Japanese identity. It explores furusato (home village) imagery in travel advertising and in movies depicting travel in terms of its appeal to contemporary feeling of homelessness among many urban Japanese. It also discusses the impact of nostalgia tourism on remote areas recently transformed into popular travel destinations. It explores the decontextualization of place in simulated experiences of rural areas such as local place fairs hosted by city department stores, and various other consumer offering of pseudotravel experiences for busy urbanites
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
