Abstract
A brief account of the collapse of PAN pharmaceuticals is used to identify the major interest groups in the market for complementary and alternative medicine (CAM) products - individual consumers, CAM businesses, insurance companies, doctors, and governments. These interest groups are then described. It is argued that CAM use is primarily driven by individual consumers, but the final form of the market is produced by the intersection of interest group pressures. Finally, it is suggested there may be two consumer markets for CAM products: one oriented towards symptom relief and one towards health maintenance. Therapists are foremost in symptom relief and CAM medicaments foremost in health maintenance.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
