Abstract

Due to the drastic digitalization, the public transportation industry has transformed its service strategies by introducing a mobile application-based taxi service system. Mobile Taxi Booking (MTB) Apps have become very popular in Sri Lanka due to the abundance of smartphones. The study attempted to examine the customer intention to use online Taxi-Booking App’s referred to the Theory of Planned Behavior research context. The descriptive survey-based approach was applied for the present an

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