Abstract
New technologies provide the fruit sector opportunities for the development of new products that meet consumer demands for a healthy diet. These technologies have several advantages over conventional thermal processes as they yield more nutritious food, preserving their sensory characteristics. However, these advantages do not assure consumer acceptance, which is the main determinant of the success of new technologies. This chapter aimed at providing an overview of the main determinants of consumer perception of fruit products manufactured using new technologies and to discuss strategies to increase consumer awareness and acceptance of these products. High hydrostatic pressure, pulsed electric fields, and irradiation were discussed under the perspective of the consumer. The results suggest that providing information about new technologies seems to be a key strategy for increasing consumers’ acceptance of fruit products manufactured by means of these technologies. Information and communication campaigns should be performed at the early phases of the introduction of new technologies into the marketplace.
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