Abstract
In recent years, with the improvement of national income levels, people's consumption concept has begun to transition from enjoyment to quality, and people pay more and more attention to food safety and health. The research of intelligent brand image recognition technology is the most important to prevent the spread of counterfeit and shoddy products and brand cultivation. This article mainly studies the cultivation method of consumer marketing brand based on image recognition technology. This article is based on image recognition technology. Consumers can obtain relevant information and brand culture through the mobile phone camera function anytime, anywhere, establish a bridge between consumers and company brands, broaden the company's channels for obtaining consumer information big data, and deeply tap consumer potential. Demand, further enrich the brand cultivation methods, and achieve a new terminal service experience of "efficient, convenient and satisfactory" for consumers. In the experiment of this paper, the shape of the product packaging is relatively irregular, so there are fewer feature points generated in this part, which leads to the inaccurate extraction and distribution of visual words, which reduces the accuracy of single product extraction slightly, but the overall result is good. The maximum number of iterations in this experiment is 40, which can meet the requirements of most pictures. From the perspective of consumer perception, this paper explores and proposes a new path for consumer marketing brand cultivation of image recognition technology, promotes the deep integration of new artificial intelligence technology and brand industry, and fills the gaps in industry-related technologies and applications.
Highlights
Virtual reality (VR) was first germinated and developed in the United States [1]
Regional brand equity is an intangible asset established by enterprises through long-term business activities, and its essence is the degree of consumers' understanding of the brand
Based on the above analysis, under the "New Era Brand Powerful Country Plan", this study considers that brand cultivation should take sustainable development as the core, nurture "artisans" as its mission, brand quality as the guarantee, and independent innovation as the driving force
Summary
Virtual reality (VR) was first germinated and developed in the United States [1]. Its connotation is: comprehensive use of computer graphics systems and various reality and control interface devices to provide immersion in the interactive, three-dimensional environment generated on the computer Feel the technology. Through image recognition technology and marketing brand re-innovation, we can find new strengths in brand cultivation. He conducted two field experiments to test a series of hypotheses related to the conditional effects of MI's response to CRM behavior He believes that the brand’s socially responsible image and emotional brand attachment actively alleviate the relationship between consumer MI centrality and the intention to purchase CRM sponsor brands [5]. In Kosovo, there is a growing trend for companies to create brands for their products This provides them with a higher likelihood of being recognized by consumers, promotes the development of marketing policies, and provides them with opportunities to break through new markets. Because the system adopts joint detection technology, when the recognition results of the two classifiers are inconsistent, the supervisor can be invited to judge the final result, so that the intelligent system has the ability of intelligent evolution, and the success rate of image recognition of the entire system can be continuously improved [12]
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