Abstract

Globalization and ever-growing population in the World, inevitably leads to higher demand of products and services. To meet the demand of meat products, farms are expanding and as consequence there is increased negative supply chain (SC) impact on the environment. Thus, to reduce the impact, raising consumer awareness reduced consumption of red meat, can lead to more sustainable meat SCs. The aim of this paper is to show to what extent can the environmental impact be reduced by changing the types of meat consumed. The methodology used in this work is mathematical modelling (optimization), and environmental impacts and total annul meat consumption are objective functions. The result shows that the environmental impact can be significantly reduced by introducing poultry and reducing consumption of red meat.

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