Abstract
The main purpose of this study was to critically analyze consumer choices of Slovak mountaineersfor purchasing international mountaineering holiday from Slovak outbound travel agencies/tour-operators. To increase the probability of the respondents’ geographic, age and gender varieties,qualitative questionnaires were distributed among 80 respondents using the method of clustersampling. The preferences of mountaineering holiday arrangement of the analysed market werefound to be through personal communication with Slovak travel intermediaries, which was perceivedmore safe and time-saving then independent purchase or/and purchase through international travelintermediaries. An individually tailored holiday was preferred as it provides safety andsimultaneously satisfies the desired elements of freedom and independence. The main issuesregarding the provided services by the Slovak outbound travel agencies/tour-operators have beenrelated to lack of mountaineering expertise and an inappropriate service delivery.
Highlights
Mountaineering on the territory of present day Slovakia1 started in the 17th Century, when the first known climbing in the High Tatra Mountains was done by D
In 1921 the JAMES Mountaineering Club was established in the High Tatra Resort, which – excluding the period of post-war communist regime – up to now supports Slovakian mountaineering activities (JAMES 2001, History 2010)
Our analysis indicates that the Slovak mountaineering market prefers a tailored mountaineering holiday booked in person from Slovak travel agency/operator despite the fact that the international travel travel agencies/tour-operators were seen as providing better value in terms of mountaineering expertise and a wider holiday offer
Summary
Mountaineering on the territory of present day Slovakia started in the 17th Century, when the first known climbing in the High Tatra Mountains was done by D. In 1871 the Hungarian Carpathian Club was established, which started a new chapter of climbing in the Tatra Mountains. In 1921 the JAMES Mountaineering Club was established in the High Tatra Resort, which – excluding the period of post-war communist regime – up to now supports Slovakian mountaineering activities (JAMES 2001, History 2010).
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