Abstract
Abstract Peanut butter and peanut butter based products, although flavorful and nutritious, are rarely found in Eastern European diets. To exploit marketing opportunities for peanut products in the region, consumer acceptance of smooth (PBS) and crunchy (PBCN) peanut butters was determined through central location tests (CLT) at an International Food Fair in Plovdiv, Bulgaria. Consumers (147) were asked to rate their feelings about the intensities of spreadability, overall flavor, and texture using a nine-point intensity scale. Just-about-right (JAR) scales were used to evaluate the same attributes and aroma. Overall acceptance was assessed using a nine-point hedonic scale. Descriptive statistics, the paired t-test and chi-square test were used to analyze the data. The cross tabulation indicated that all of the products tested were rated acceptable for consumers of all ages and income ranges. This information provides a basis for introducing peanut butter to the Bulgarian and Eastern European consumers, t...
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
