Abstract
Gender construction has resulted in comparisons between men and women. The difficulty in distinguishing gender characteristics is due to the long process of socialization and construction. Just like the gentle women, on the other hand, the mighty men, constructed by citizens or biological natures based on God's decree. This construction then gives rise to divisions of work roles between men and women. This research is a type of descriptive qualitative research using the semiotic analysis method of Charles S. Peirce. Semiotic analysis of Charles S. Peirce To explain the icon, index and symbol in the ABC Soy Sauce Advertisement version of "ABC soy sauce helps real husbands respect their wives". The results of this study indicate that women are not completely free from their stereotypes. The role of women is always depicted as a figure who only works in the domestic sphere so that the space for movement is very limited.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Indonesian Journal of Cultural and Community Development
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
