Abstract
With the rise of “Internet+” as a national strategy, traditional industries have accelerated their integration with the Internet, and the education industry has also begun to seek innovative development. The fast-paced life of modern people makes time for learning more fragmented, and the high pressure of life makes people want to avoid excessive pressure from learning. These give opportunities and advantages to the development of online education, which is more adaptable to fragmentation and light weight. Online learning effectively solves the drawbacks of imbalance between supply and demand of offline education by solving the problems of time, distance, capacity, and scarcity of educational resources. In this paper, we take H International Education Group as the research subject. The paper combines the practice of precise English teaching theory and big data technology analysis tools to study the optimization of English teaching strategies in the K12 English training product market of H International Education Group. The materials prevalent in the English vocabulary market today are “one-size-fits-all,” presenting the same vocabulary resources to all learners without taking into account the differences in learning styles, learning preferences, and original cognitive structures of different learners.
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