Abstract
Under the background of "Internet ", e-commerce and network marketing have developed rapidly, and the students of marketing major in various industries also have higher requirements, so colleges and universities need to pay attention to the cultivation of marketing students. Because computer plays a great role in marketing, the marketing specialty in higher vocational colleges needs to be brought into the computer training course system to realize the construction of the computer course training system of higher vocational marketing specialty. This paper gives a brief overview of marketing major, analyzes the needs of computer knowledge and curriculum in higher vocational marketing major, and studies the construction path of computer training course system in higher vocational marketing major. Finally, the problems existing in the construction of computer training courses in higher vocational marketing specialty and their solutions are analyzed.
Highlights
Nowadays, the marketing major in higher vocational colleges pays more and more attention to the improvement of students' computer skills, because the application ability of computer is the main factor for the students of higher vocational marketing major to change and act on the marketing mode
In order to realize the construction of computer training course system for higher vocational marketing specialty, it is necessary to add primary computer basic courses, such as some computer basic courses, network basic courses, office basic courses, and database basic courses
In order to successfully realize the construction of computer training course system of marketing specialty [6], each higher vocational college should make clear the level of curriculum goal, let students understand the use of this professional knowledge and let students know how to use it
Summary
The marketing major in higher vocational colleges pays more and more attention to the improvement of students' computer skills, because the application ability of computer is the main factor for the students of higher vocational marketing major to change and act on the marketing mode. Computer is playing an important role in higher vocational marketing major. Improving the computer operation skills of marketing students is the key to the success of graduates in the future
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
