Abstract
The Mexican government communicated public health information in the early 20th century during radio programs dedicated to women. Turning to a platform committed to instruction and cultural programming, it publicized health education bulletins, which were sandwiched between weather reports and on-air cooking classes. These daily reports offered practical advice and information on proper hygiene and diseases, which gave the government credibility to dispel misinformation campaigns when necessary. The frequency of the broadcasts, moreover, was a reminder that health was an important aspect of everyday life.
Highlights
How did a government of a Global South country use mass media to disseminate state propaganda, challenge misinformation, and share public health information?
The most effective way that it shared public health information was inviting doctors to speak on the radio in a consistent, storytelling format
When governments need to share important health-related information, such as the COVID-19 vaccine rollout, they can be heard, believed, and their recommendations can lead to direct action
Summary
Constructing a suitable platform for public health: Radio propaganda, instruction, and “The case of Elisa Cedillo”. The Mexican government communicated public health information in the early 20th century during radio programs dedicated to women. Turning to a platform committed to instruction and cultural programming, it publicized health education bulletins, which were sandwiched between weather reports and on-air cooking classes. These daily reports offered practical advice and information on proper hygiene and diseases, which gave the government credibility to dispel misinformation campaigns when necessary. Harvard Kennedy School (HKS) Misinformation Review, 2(2).
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