Abstract
Mass media's content is the vital source of eventual changes in individuals' as well as community's preferences about foreign policy, public opinion, and relations among nations. Policymakers consult media content on public opinion, and the media are the people's major source of information on what policymakers are doing. The discourse in the communication scholarly society on how to influence and shape mass media content under situations of systematic violence and conflict keeps budding not just in geographical capacity, but also on the praxis and epistemological fronts. The practitioners of the paradigm of peace journalism, the theoretical base of this chapter, forward the idea of revisiting norms of conventional journalism that until now take side of violence and/or conflict and to develop new norms that favour communal harmony and address common grounds. This chapter explores the trends, influences, and interplay of conflict and communication in the Global South with a particular reference to South Asia.
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