Abstract
Selective reading of political online information was examined based on cognitive dissonance, social identity, and news values frameworks. Online reports were displayed to 156 Americans while selective exposure was tracked. The news articles that participants chose from were either conservative or liberal and also either positive or negative regarding American political policies. In addition, information processing styles (cognitive reflection and need-for-cognition) were measured. Results revealed confirmation and negativity biases, per cognitive dissonance and news values, but did not corroborate the hypothesis derived from social identity theory. Greater cognitive reflection, greater need-for-cognition, and worse affective state fostered the confirmation bias; stronger social comparison tendency reduced the negativity bias.
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