Conceptualizing the Cross-Border Market for Tourism Services: A Case Study of the Polish-Czech Border

Łukasz Wróblewski’s article is theoretical-empirical in character. In the first part, he focuses on a relatively recent and as yet underresearched category, that of the cross-border market. From the existing definitions of the market, Wróblewski derives a definition of the cross-border market of cultural services. He goes on to discuss the historical conditions of the creation of this market in the Cieszyn Silesia-Těšín Slezsko area. Next, he discusses the structure and specificity of the cross-border cultural product (CBCP). In the third part of the article, Wróblewski examines in detail the levels and nature of cooperation in the process of creating CBCP on the cross-border market of Cieszyn Silesia. He points out that local, regional, and Euroregional organizations and central authorities of the countries sharing the border are involved in the process of creating cultural products on the cross-border market.

Educational programs need to be updated and improved, taking into account the latest legislative changes to correctly reflect the transformations of financial services markets and the evolution of the main concepts of financial science. This affects the quality of educational training, the scientific component in higher education institutions of Ukraine, and the professional competence of future practitioners and scientists. The article aims to reveal, improve the essence and formulate the definition of the concepts of the market of insurance services, insurance market, and market of insurance, taking into account the new legislation in the insurance field and achievements of financial science. The methodological basis of the research is the position of the theory of open economy, as well as the methods of system analysis. The study includes four sections: the first section provides a brief review of scientific works on the definition of the insurance market; the second section contains the analysis of Ukrainian insurance legislation regarding the insurance market; the third section presents the quantitative calculations and a new understanding of basic concepts; in the last subsection, the authors explain how the concepts of the insurance market and the market of insurance services differ, highlight the activities of the regulatory bodies of the insurance market, and show the unresolved problem of insurance guarantees in the market. The analysis points to the still unsolved problem of state guarantees of returning insurance premiums to clients if the insurer ceases insurance activity. In this regard, the expediency of creating the Insurance Guarantee Fund, which should become a participant in the insurance market, is argued. It was found that the concepts of the market of insurance services and the market of insurance are identical. The concept of the insurance market covers the market of insurance and is distinguished by the fact that there are regulatory bodies in the insurance market. Based on the provisions of the open economy theory and the analysis of behavioral aspects of market participants, the work proposes new definitions of the concepts of the market of insurance services and the insurance market.

Globalization, crisis transformations in the service sector, falling consumer demand, oversupply in the market of hotel and restaurant services, and intensified competition actualize the solution of the scientific task of improving marketing concepts by the external challenges of an unstable business environment. The study aims to research, generalize, and develop theoretical and methodological approaches to forming an adequate conceptual basis for developing marketing activities for hotel and restaurant enterprises in the regional market of tourist services. It is determined that the marketing concept is an idea (approach) to organizing marketing activities based on the main idea, an effective marketing strategy, and specific tools for achieving certain goals. The theoretical and methodological basis for developing the concepts of marketing of the hotel and restaurant sphere (HRS) has been developed and presented. The factors of emergence and development of marketing in the hotel and restaurant industry, as well as the basic principles and main functions of marketing, are identified and substantiated. The modern marketing concepts for the hotel and restaurant industry in their evolution are researched and structured. The specific features of hotel services that influence the formation of a marketing concept for developing the hotel and restaurant industry are allocated. The study of the marketing concept of consumer value of the hotel and restaurant service/product is updated, the theoretical and methodological basis of which forms the model of the behavior of the service consumer and its determinants are determined, etc. With the development of the hotel and restaurant industry, there is a constant reorientation of the marketing activities of enterprises in this sphere to new levers of management and organization, which are inherent in modern marketing concepts. Improving the competitive position of the Ukrainian market of hotel and restaurant services/products will be facilitated by improving its functional structure, introducing modern thinking and technologies, improving the methods and forms of service, and conducting a consistent marketing policy. Keywords: marketing, marketing concept, management system, hotel and restaurant sphere (industry, business), service, tourist market.

WiFi Helps Define the Relevant Market for Wireless Services

PurposeThere has been a great deal of exploratory, conceptual and empirical research on digital financial literacy (DFL) in the fields of finance, economics, business and management. But up until now, there has not been any attempt to provide a thorough scientific mapping of the area. Therefore, by combining various knowledge systems, this study seeks to identify the current research trend.Design/methodology/approachA sample of 158 papers was subjected to bibliometric analysis in the areas of DFL or digital finance. Assembling, organising and evaluating are the three phases that make up the bibliometric analysis process derived from the most dependable and genuine sources, the Scopus database, and the Web of Science (WoS) database. This study was done using a scientific search technique on the Scopus and WoS databases for the years 2015 through 2022. The study made use of Biblioshiny, a web-based tool created in R-studio and part of the Bibliometrix package. Prominent journals, authors, nations, articles and themes were identified with the use of the software's automated workflow. “Citation, co-citation, and social network analysis” were also carried out.FindingsThe study' outcomes indicate that, as an interdisciplinary discipline, the themes of digital finance have changed throughout time. Researchers first concentrated on socioeconomic and demographic variables, but over time the subject expanded to include themes like influencing, promoting, and behavioural factors that affect digital financial literacy (DFL). This research shows the conceptual framework of the area in addition to its intellectual and social structure. This study offers crucial insights into subjects that demand more research.Research limitations/implicationsSince the current study is a bibliometric analysis, the usual restrictions on such studies apply. A meta-analysis, a thorough literature review and other methods would be beneficial for future researchers to develop a solid conceptual framework. This current research work's science mapping is restricted to the Scopus and WoS databases because this research includes more high-quality articles and has organised formats that work with the Bibliometrix application.Practical implicationsPresent research provides critical insights into saving behaviour, retirement planning, digital finance and the interdependence of these. This research highlights the most prevalent problems in the field and points in the direction of potential areas for further study. Exposing the social and intellectual structure of the domain educates upcoming scholars about the themes, contexts and opportunities for collaboration in this field.Social implicationsThe study will be useful for future learning as the study gives broad exposure to the current literature in the field of digital finance. On the other hand, people will also grow aware of the effects of digital finance and make the proper choices as a result. Additionally, the report might offer crucial insights for developing policies on digital finance and literacy.Originality/valueIn the past, a significant number of conceptual and empirical studies were conducted internationally in the research fields of economics, finance, business, management and consumer behaviour. This research makes a significant addition by bringing together disparate literature in the field, highlighting reliable sources, authors and documents, and examining the relationship between digital finance, saving behaviour and retirement planning.

The article discusses the performativity of shopping tourism on the Russian-Chinese border using the terminology of M. Callon’s and his co-authors’ economy of qualities. The 2014 crisis has changed the parity of the ruble and the yuan, and has also changed the vector of cross-border tourism in the opposite direction. The authors show how observation of the residents of Blagoveshchensk regarding the purchases of Chinese tourists performs the perception of their social time and sends them “into the past”. They compared their everyday “here and now” knowledge with the knowledge accumulated during the operation of the cross-border local market. The usage of the language of the economy of qualities allows for the expansion of the boundaries of this concept for another type of market, that of the buyer’s market. We also ask about the dynamics of power in the wake of the assertion about the nature of market dynamics. The article consists of three main sections. The first section is a theoretical overview of the use of the concept of performativity in tourism research and the choice of the descriptive language for this empirical case. In the second section, we describe the “Chinese market” and trade practices before the 2014 crisis. The third section contains a reflection on the post-crisis changes and the processes of (re)qualification of goods and themselves. Empirical materials were gathered by the authors in the course of long-term studies in the twin-cities of Blagoveshchensk and Heikhe located on two banks of the Amur River, mainly through observation and interviews.

Introduction . Modern life events and globalization processes that are taking place around the world have given impetus to the development of business in the service sector. A large number of the working population, which was previously engaged in production, is now declining. Automation and informatization of all life and production processes allows a person to reorient in the areas of their professional activities and forms of recreation. Today, most of the working population is involved in the creation and provision of services. The market of tourist services is the most promising; the demand for it is formed daily and has a constant and special nature of orders, so the offers become diverse. However, with increasing competition, the development of its market is complicated by the slowdown in the formation of customer bases, and therefore requires the use of appropriate strategies to develop all segments and marketing niches. Purpose . Substantiation of the need for strategic thinking in the implementation of production activities in the market of tourist services, analysis of current trends and existing competitive strategies that is inherent in each segment. Operators of the market of tourist services, as well as the availability and feasibility of applying competitive strategies. Results . The study substantiates that it is impossible only by simple planning of their own activities to withstand competition in the market, retain their customers, gain a large customer base and get a stable income for continued existence and growth. The planning process does not anticipate rapid changes and the impact of factors that over time either increase or transform, which complicates production processes. In today's market conditions, a more effective mechanism for effective management of the production process is forecasting, which takes into account and attempts to predict the strength of external and internal factors influencing the market, allows staff to think systematically and take into account the intuitive vision of complex issues. In essence, we are talking about cognitive planning of tourism activities in accordance with the list of services that will be in constant demand. The strategy of leading the market of tourist services is implemented by reducing costs or prices for services. This strategy in Ukraine is used by those travel agencies that either begins their careers or in the process of developing new travel services, creating new markets and new customers. The diversification strategy is the engine of any progress, and the travel services market is no exception. Urbanization and globalization, lifestyle changes and other perceptions of the world require tour operators to find new competitive offers. The strategy of focusing on the development of the market of tourist services is essentially an in-depth specialization, focus on a specific niche, namely the target group of customers of tourist services, or geographical concentration. In this aspect, it is interesting that when considering domestic tourism, the market of tourist services is more often focused on regions that differ in zone features, cultural monuments and other objects. Tourists of the domestic market consciously go on vacation to the region, which in their imagination has some differences from another region Originality. The tools of strategic planning of operators in the tourism market are identified, namely: 1) competitive strategies that embody and take into account the differences between service customers, markets, segments, prices and other offers; 2) management of organizations and staff, which is a powerful motivator and implementer of strategic goals; 3) economic indicators for assessing both quantitative and qualitative parameters of the service sector, expanding the range and attracting additional customers; 4) formation of client bases and development of marketing offers with definition of advantages in the price of service or focusing on innovative tendencies of the offer of tourist services. All this together gives a strategic idea of the development of the market of tourist services and the basis for choosing one of the existing competitive strategies. Conclusion . All the above arguments prove the need for strategic thinking and orientation of the domestic market of tourist services on forecasting and cognitive modelling of processes. It is also proved that Ukrainian tour operators have all the grounds and tools to use competitive strategies in planning their own business. And Ukraine has great potential and underdeveloped niches in the market of tourist services and is an attractive focus for foreign tourists. Such approaches to the organization of the tourism business will allow developing both domestic and foreign tourism, to compete with other operators in this market.

This chapter sets out to achieve two key aims: to present the philosophical and critical perspectives underpinning the marketing of Islamic insurance products and services and to provide the foundation and basis for recommending appropriate stepwise marketing practices. A final point of reference is that it is assumed within this chapter that the insurance products in question have been created already and so discussions focus on branding, marketing communications, consumer behaviour and service delivery of these products. Product issues surrounding the design and Sharia’ compliance (codes and laws derived from Islam) fall outside of the scope of this chapter, but are covered in Chapter 26. The chapter thus bridges the gap between conventional marketing theory and practice that calls for specialized understanding, positioning and execution. Having stated this, it is also important to assert that in this chapter, marketing, Islam and Muslims are not viewed as monolithic entities or homogenous units, nor does the marketing of Islamic financial services necessarily signal a complete departure from conventional marketing concepts or simply a niche area. Rather, each are interconnected, culturally rooted and subject to environmental factors. The three key factors argued for are the call to evaluate Muslims’ perspectives concerning risk, appraising the needs of a broad base of stakeholders and modes of communication subject to cultures and geographies.

How Freee Internet Services Challenge Traditional Antitrust Tools: Personal Data as a Price

The concept of sustainable management in culture has been recognised in global strategic documents on sustainable development for more than a decade. It is also increasingly reflected in the cultural polices of particular states, and—very importantly—cultural managers who are responsible for shaping the cultural offer in cities are becoming more interested in this concept. Despite the increasing attention being paid to this topic among both practitioners and theoreticians of management, in none of these documents or other works can we find any content that is directly related to the possibility of applying this concept in a town which, due to political turmoil, has been divided by a national border. Hence, this gap was the direct impulse for taking up research in this field. In the article, by using different notions of the market, our own definition of a cross-border market for cultural services was developed, and the conditions for the functioning of this market were presented based on the example town of Cieszyn (Poland) and Český Těšín (Czech Republic). In the opinion of the authors of the article, the development and functioning of a cross-border market for cultural services is essential for the application of the concept of sustainable management of the cultural offer in a town divided by a border. For the purpose of the article, a survey and individual interviews with experts shaping the cultural offer in Cieszyn and Český Těšín were conducted. The results of the research prove that despite numerous cross-border Czech–Polish projects carried out by cultural institutions, there are still many barriers in the town, which make it difficult for the residents to benefit from the cultural offer that is available on the other side of the border. These barriers limit the full implementation and application of the concept of sustainable management of the cultural offer.

COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis

In the banking sector, competition management is based on the principles of marketing and management using marketing methodology. With the development of cross-border cooperation of the banking services market, the study of competition in cross-border markets of this type is key and promising. In the case of competent cross-border interaction, banks maintain their competitiveness, and cooperation between bordering states increases the intensity of interstate relations in the banking services market. The purpose of this article is to form a model of marketing management of competition in cross-border conditions, taking into account the industry specifics of the banking services market. The main approach to competition management is the marketing approach, which implies a macroeconomic isolation from the global economic system, accelerates the pace of expansion of transnational capital and allows you to form a successful experience in the development of competition and prevention of monopolistic activities. In the course of the study, the author concluded that the hypothesis of the study is fully proven. The main stages of assessing the risk of violations of competition conditions in the cross-border banking market are highlighted. The proposed model of marketing management of competition in cross-border conditions, taking into account the industry specifics of the banking services market, contributes to the development of the foundations of the modern marketing concept. The methodology developed by the author for assessing the risk of violations of competition conditions in the cross-border market of banking services in the management of competition is of scientific value and novelty.

BackgroundThe sudden emergence of COVID-19 in 2020 demonstrated that Europe was not prepared for a public health crisis like this pandemic. In the European Union, matters of health have remained primarily under the jurisdiction of individual Member States. However, certain events, such as the Kohll-Decker ruling on free mobility of health services and the COVID-19 pandemic, compelled the EU to address health matters in border regions. This study examines how EU policies address public health in border regions. To that end, we have drawn from border studies, a field that provides insight into the fluidity and complexity of borders in everyday life. Besides that we used constructivist policy studies as a lens for the analysis of EU policy documents.MethodsA policy discourse analysis was conducted to explore how European policy addresses the development of a transnational, European public health in border regions. Key European policy documents published between 2002 and 2027 were analysed to understand how policies are constructed and problems are framed. The analysis was guided by research questions and the theoretical approach.ResultsThe analysis reveals that, while having limited competences in the field of health care, the EU is slowly developing a rationale and a knowledge base to increase its competences in health care. It also shows that in the field of public health, the EU argues for addressing health determinants and promoting healthy lifestyles, though it does not address health promotion in border regions. The EU’s authority in public health in border regions revolves primarily around addressing physical, biological and chemical threats rather than social health problems.ConclusionThough the EU has carefully developed a transnational perspective on health care, the EU has not developed any authority with respect to transnational public health. Though public health and health promotion in border regions have been confronted with specific challenges, neither specific Member States nor the EU have a transnational collaborative perspective that does justice to the characteristics of border regions. When it comes to public health in border regions, there is no European mindset as yet.

The study of the impact of infrastructure on the development of the regional market of tourist services is an urgent issue of modern economic research, since the efficiency of tourism development, the level of use of the natural, cultural and historical potential of the region is largely determined by the capabilities of the existing tourist infrastructure. The purpose of the article is to assess the existing infrastructure of the market for tourism services in the Transcarpathian region, identify problems in the infrastructure provision of tourism and determine the degree of the impact of infrastructure on the development of tourism in the region. The article examines the essence, factors of influence of the infrastructure of the regional market of tourist services on its development. The study and assessment of the state of development of tourism infrastructure has been carried out based on summarizing statistical data and calculating individual indicators that take into account the level of development of infrastructure elements: accommodation infrastructure, catering, leisure and entertainment, transport, utilities, environmental, border infrastructure, and health and safety infrastructure. A comparative analysis of the indicators of the level of infrastructure development of the regional tourist services market with the average indicators of the regions of Ukraine has been carried out and the rank (place) of the indicator among similar values of the indicators of the regions of Ukraine has been determined. Based on the generalization of the data obtained, a number of interrelated and interdependent problems of the development of the infrastructure of the market of tourist services in the Transcarpathian region have been identified. The scientific novelty of the results obtained is in comparing indicators of infrastructure development and identifying problem areas for tourism development. The practical significance lies in highlighting the main problems of infrastructure provision of the tourist services market for their priority solution. Prospects for further research is the development of the concept of an optimal model of the infrastructure of the market for tourism services in the Transcarpathian region, taking into account the specifics of tourism development in the region. Key words: regional market of tourist services, infrastructure of the regional market of tourist services,infrastructure assessment, indicators of infrastructure assessment.

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