Abstract

Business environment is a comprehensive ecosystem of the external environment faced by enterprises when they engage in entrepreneurship, innovation, financing, investment and other activities. Under the background of the rapid development of the new generation of information technology, a good business environment can provide sufficient resource support for enterprises, improve the carrying capacity of the environment, and then promote the entrepreneurial behavior of regional enterprises. Improving the business environment is not only an inherent need for economic development, but also a practical need to improve the efficiency of digital government services, address the need to improve the business reputation of the region, and further attract investment. The optimization and improvement of business environment greatly depends on the accurate evaluation of the development level of business environment. Therefore, the effective evaluation of business environment is an important basis for the high-quality development of local economy, which is an important issue that both theoretical research and practical exploration pay attention to. In this paper, a set of multi-level business environment evaluation index system is constructed, and an evaluation model based on the improved TOPSIS method is proposed to solve the objective weighting of index system and the quantitative evaluation and ranking of evaluation objects for business environment. The empirical study using questionnaire data proves the practicability and feasibility of the proposed model, and puts forward a series of policy suggestions to promote the optimization of business environment. On the one hand, the study of this paper plays an important role in promoting the government at all levels to optimize the business environment and promote the development of local economy. On the other hand, it also plays a certain guiding role in the construction of the evaluation index system of the business environment and the quantitative comprehensive evaluation.

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