Abstract
Abstract. With the flourish development of China's Internet market, all kinds of users for map service demand is rising continually, within it contains tremendous commercial interests. Many internet giants have got involved in the field of online map service, and defined it as an important strategic product of the company. The main purpose of this research is to evaluate these online map service websites comprehensively with a model, and analyse the problems according to the evaluation results. Then some corresponding solving measures are proposed, which provides a theoretical and application guidance for the future development of fiercely competitive online map websites. The research consists of three stages: (a) the mainstream online map service websites in China are introduced and the present situation of them is analysed through visit, investigation, consultant, analysis and research. (b) a whole comprehensive evaluation quota system of online map service websites from the view of functions, layout, interaction design color position and so on, combining with the data indexes such as time efficiency, accuracy, objectivity and authority. (c) a comprehensive evaluation to these online map service websites is proceeded based on the fuzzy evaluation mathematical model, and the difficulty that measure the map websites quantitatively is solved.
Highlights
In recent years, with the rapid development of 3S technology and Internet technology, and the growing popularity of the application of geographic information services for the public, online mapping service with abundant information data, friendly interface, convenient function, and strong interaction, has gradually become an indispensable tool in daily life, which plays a more and more important role in all aspects of economics and social life, and promotes the geographical information industry development, it brings great economic and social benefits.In order to promote the online map service industry healthy development, encourage and guide the various website progress and provide an effective quality assurance for service, an effective evaluation system with each own characteristics should be established
As the online map service website is both of generality and individuality, the existing evaluation methods is user evaluation method and traffic statistics law, which is too subjective without definite standards, and the result maybe undependable
3.2.1 Evaluation indexes: An evaluation factors set could be got from the evaluation index system as shown in equation 1
Summary
In order to promote the online map service industry healthy development, encourage and guide the various website progress and provide an effective quality assurance for service, an effective evaluation system with each own characteristics should be established. Due to the evaluation factors of online mapping service website, and factors are fuzzy, the fuzzy mathematics method was used to make up for the above shortage at certain extent. It is started from a qualitative analysis, and a quantitative result is given through researching the roles of various factors. This paper aims to solve the difficulty of evaluating websites quantitatively and provide development
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