COMPETITIVENESS PROBLEMS OF UKRAINIAN ENTERPRISE AND TRADE IN THE GLOBALIZATION CONDITIONS

Abstract

The problems of competitiveness of Ukrainian business and trade in the conditions of globalization are investigated. The contemporary challenges of globalization and its impact on the competitiveness of Ukrainian entrepreneurship are identified. Possibilities of introducing common rules for the regulation of competition at the international level are considered, in particular it is determined that certain unconventional measures-ideas, new joint legislative documents and special organizational structures are needed to regulate the constantly changing global game rules. Globalization is exacerbating problems of an ethnic nature. And it is no longer about competition of certain countries in the world markets of certain products, but about competition of multinational corporations, competition between sectors of the world economy that produce interchangeable products. As violators lose their national character, it is often impossible to apply the rules of a particular country. Here, common competition rules are necessary that would apply to a wide range of countries. Thus, as globalization rises up, the role of regulating competition at the international level increases significantly. Ukrainian enterprises need to carry out modernization, improve production, and develop product quality. The state must invest in the development of innovations, technology and knowledge. Economic policies to improve competitiveness should be pursued on an on-going basis. It is advisable to create an organizational infrastructure for entrepreneurship support in the form of techno parks, business incubators, networks of services to enterprises, in particular on the basis of public-private partnership; to facilitate the development of cluster networks. The task of the Ukrainian enterprise for today is to form and create new projects, to seek experience in the world and to improve a new product, to be able to sell its products in international markets. The article proposes measures for ensuring the competitiveness of Ukrainian enterprises through modernization of production, generation of breakthrough innovations and improvement of product quality, development of human potential; the development of the military-industrial complex (MIC) is important for Ukraine today. The importance of state support for the development of innovations, new technologies and investment of small and medium-sized enterprises is substantiated. Keywords : globalization, competitiveness, entrepreneurship development, trade, innovative entrepreneurship, enterprise modernization, clusters strategy.