COMPETITIVENESS OF UKRAINIAN AGRICULTURAL ENTERPRISES AT THE CURRENT STAGE OF ECONOMIC TRANSFORMATIONS

Abstract

The article examines the theoretical foundations of the concept of competition and competitiveness, identifies the features and parameters of this economic category for Ukrainian agricultural enterprises. It is noted that the level of competitiveness of an agricultural enterprise at certain times is determined by the influence of a number of factors. Factors vary in nature, origin and level of influence, accordingly, effective management of the competitiveness of the agricultural enterprise is possible provided that the factors are identified and scientifically sound classification. Taking into account that agricultural enterprises have different strategic potential, different strategies and operate in an environment of varying complexity, external and internal are considered; controlled and uncontrolled factors used to assess the level of competitiveness of agricultural enterprises. It is determined that the assessment of competitiveness is an integral part of any enterprise, because only on the basis of such an assessment can be drawn conclusions about the level of competitiveness of the enterprise, as well as develop directions for its improvement. It was found that the methodology of competitiveness research is directly dependent on the globalization of goals. Most methods of assessing competitiveness are based on identifying factors that affect the competitiveness of the enterprise. It is noted that the assessment of the competitiveness of the enterprise should take into account the criteria for its implementation. It is also established that an effective way to reduce the cost of agricultural production is the use of alternative fuels, in particular, biodiesel and bioethanol, which can replace expensive traditional fuels. The directions of state support of agricultural enterprises, the size of subsidies and subsidies as one of the important elements of ensuring their continuous operation and increasing competitiveness are studied. According to the results of the study, the areas of increasing the competitiveness of Ukrainian agricultural enterprises in an innovative environment, the implementation of which for a long time will create real advantages over competitors.