Competitiveness of a Preschool Educational Organization in the Educational Services Market

Abstract

The choice of educational services and the struggle for the consumer in the field of education is a difficult task for a modern preschool educational organization. The high quality of the provision of educational services does not guarantee its relevance, since it cannot always meet the needs of consumers. The author has assumed that the management of educational services of a preschool educational organization would be effective if carried out on the basis of a marketing approach. The article provides a scientific rationale for the choice of a model of competitiveness of a preschool educational organization, presented in the form of a mathematical expression. The author’s analysis of dissertation research in the field of economic theory made it possible to develop it on the analogy of the author’s model of A. A. Sknarin, but in the education system. To use the modified model in determining the competitiveness of a preschool educational organization, a methodology is proposed, the content is disclosed and a functional description of the model is given. Such a detailed presentation of it opens up prospects for the application of the competitiveness model of a preschool educational organization in practice to test the hypothesis about the factors that affect the increase in competitiveness: external, internal and systemic. Keywords: marketing, preschool educational organization, educational services market, competitiveness