Abstract
This study aimed to assess how the search for strategic alignment and competitive priorities influences the relationship between companies in the Brazilian automotive supply chain. To achieve this, qualitative research was conducted using an integrated case study in the automotive segment of companies that had business relationships with each other. The following elements were studied: an automaker, three automotive systems suppliers, and three second-tier suppliers. The results show that there is a strategic alignment in the chain, mainly driven by the automaker and the systems suppliers, and that competitive priorities shape the forms of the relationships between companies in the automotive supply chain.
Highlights
The current global economic scenario characterised by globalisation, smaller distances, greater speed of information and, greater competition among companies
From this scenario arises the motivation for the present research, characterised by the following question: “How do the search for strategic alignment and the competitive priorities of companies in the automotive sector influence the relationships among the members of the supply chain?”
The results show that efficiency and effectiveness in supply chain management can be hampered by informal communication and by a lack of integrated planning among members
Summary
The current global economic scenario characterised by globalisation, smaller distances, greater speed of information and, greater competition among companies. In Brazil, this industry was the 10th largest producer of automobiles in the world and employed 1.3 million people in 2016 [3], justifying its importance in the Brazilian economic scenario This sector has undergone many changes in recent decades, with the emphasis on reducing the number of suppliers in an attempt to stimulate an effective relationship between partners, exchange of knowledge, and stimulation of innovations and long-term relationships [4]. In this context, the strategic and competitive priorities can act as mediators in this relationship process, stimulating (or otherwise) the creation of partnerships among participants in the automotive chain. From this scenario arises the motivation for the present research, characterised by the following question: “How do the search for strategic alignment and the competitive priorities of companies in the automotive sector influence the relationships among the members of the supply chain?”
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