COMPETITIVE PECULIARITIES OF INDUSTRIAL ENTERPRISES’ PRODUCTS

Abstract

Industrial enterprises are improving their financial performance to achieve their development goals. The source of development can serve as a developed strategy and a specialized version of the program, which is based on the achievement of certain financial indicators. Particularly, it can be the issue of constant ensuring of profit, and of the increase and optimization of internal processes which are considered as a basis of steady functioning of the enterprise. Consideration of what can be viewed as the competitiveness of production, namely determines the relevance of the study. The novelty of the study is in the fact that not only a certain strategy in achieving the targets is considered as the basis of competitiveness, but also a strategy for the formation of internal sustainable environment of the enterprise, which can be implemented considering the needs of production and its potential development. As a basis for increasing the competitiveness of the chemical industry and sustainable operation of the enterprise, the authors consider the internal environment. The implementation of the increase in internal resistance is expected to be conducted based on the evaluation of the system of external cooperation. The practical significance of the work is determined by the need to form a certain relationship between internal stability and the possibilities of external change.