Abstract
Competitive intelligence (CI) as a strategic management tool is essential for organisations in developing countries. This article provides an overview of the current state of CI in Brazil. A questionnaire survey methodology was used where questionnaires were administered to CI professionals in organisations in Brazil. Only 46.1 per cent of the organisations indicated that they cope above average with changes in the external environment and the majority of the respondents strongly agreed that the CI function assists to quantify/ qualify strategic choices. The respondents do not use sophisticated analytical techniques to analyse data. It is recommended that organisations in Brazil should seek to engage proactively with the global environment by revising their strategic priorities. They need to redress critical competitiveness issues, most notably the establishment of the CI function as a strategic tool.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Mousaion: South African Journal of Information Studies
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
