Abstract
The COVID-19 pandemic has brought many fundamental changes in running atourism business. Many countries need to reformulate their post-19 strategy so that the tourismsector will revive. This study aims to formulate a strategy for developing e-tourism by utilizinginformation technology. The method used is a competitive intelligence approach. This researchtakes samples from tourist destinations in Indonesia. The results of this study indicate that theright strategy can encourage the tourism industry to grow back in the post-COVID-19 period.The resulting strategy is based on campaign, content, community, cooperation, andcompetitiveness. These five basic strategies are implemented with an e-tourism model and asimple management pattern utilizing information technology. The results of this research canhave implications for the formulation of e-tourism policies and produce recommendations forpolicymakers.
Highlights
The COVID-19 pandemic, which is still endemic, has forced the world to adapt to limited circumstances
This study aims to produce a strategy for developing e-tourism post-COVID-19
The evaluation that was done went through validity and reliability testing and is deemed worthy of being analyzed in the stage. This is to get intelligence so that it can be a basis for developing an e-tourism strategy in the post-COVID-19 era
Summary
The COVID-19 pandemic, which is still endemic, has forced the world to adapt to limited circumstances. This limitation can be seen from the closure of access and exit to countries with high rates of transmission. This majorly impacts countries with a lot of tourism potential, but decreasing foreign tourist arrivals. The level of tourist visits has not increased significantly This can be seen from the World Tourism Organization report (UNWTO) which states that there has been a decrease of 74% in tourism globally. This decline occurred in all regions, including Asia Pacific (84%), Middle East and Africa (75%), Europe (70%), and even the Americas (69%)
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