Abstract
ABSTRACT This study aims to identify differences between local and non-local visitors in local festivals. Using the data collected from two agricultural food festivals, this study conducted a multi-group structural equation modeling analysis. Results show that festival/escape and family togetherness motivation dimensions were found to positively influence involvement for both local and non-local visitors. While local food motivation positively influenced involvement only for non-local visitors, socialization motivation contributed to only local visitors’ involvement. Furthermore, the role of involvement in behavioral intention as well as satisfaction was found to be significant between local and non-local visitors.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
