Abstract
High efficient circulation of fresh agricultural products plays a significant role in national new urbanization construction. To enhance the stability and improve the efficiency of the supply of fresh agricultural products in urban, this paper constructed a system dynamics model of regional circulation of fresh agricultural products to quantitatively evaluate the efficiency of the six types of circulation modes, based on the SWOT analysis of wholesale market mode, agricultural leading enterprise mode, third party logistics mode, E-commerce mode, super market docking mode, and farmer direct selling mode. The WT-optimization strategy was simulated through overcoming their own shortcomings and coping with external challenges. The results showed the circulation efficiency rank of fresh agricultural products: wholesale market mode = farmer direct selling mode > farm-supermarket docking mode > agricultural leading enterprise mode > E-commerce mode > third party logistics mode, and on the optimization strategy aspect, the supply efficiency of fresh agricultural products would be developed through reducing the delay of procurement and enhancing the ability of sales and procurement efficiently.
Highlights
The results showed the circulation efficiency rank of fresh agricultural products: wholesale market mode = farmer direct selling mode > farm-supermarket docking mode > agricultural leading enterprise mode > E-commerce mode > third party logistics mode, and on the optimization strategy aspect, the supply efficiency of fresh agricultural products would be developed through reducing the delay of procurement and enhancing the ability of sales and procurement efficiently
Unlimited resources cannot be invested to increase the efficiency of procurement and logistics
Enhancing the sales ability alone without enhancing the purchasing power of main circulation subject cannot increase the effective supply of fresh agricultural products
Summary
Piewthongngam et al [9] developed a system dynamics model as a tool for managers to visualize the movement of the entire pig production supply chain This tool enabled the integration of important factors at each breeding level of fattening pigs. The circulation modes of fresh agricultural products dominated by circulation entities have been widely recognized, such as the mode of “super market docking” with supermarket chains as the core, the third-party logistics mode with the third-party logistics enterprises as the core In this case, it is feasible to replace the circulation mode efficiency by the circulation subject efficiency. It validates the effectiveness of the strategy of optimizing circulation of fresh produce in SWOT analysis
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