Abstract
In recent years the growth of online internet-based education has exploded, changing the way higher education is delivered to a large segment of the global population of MBA students. Sensing an opportunity to compete for online student tuition revenue, many for-profit educational organisations were founded to capitalise on this trend. In fact, for-profit institutions have been able to attract such a high number of online MBA students that traditional (non-profit) schools’ online MBA programs could be in danger of being squeezed out of the market. This study examines the marketplace for the online MBA and addresses the challenges of competing for MBA students in the dynamic online arena.
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