Comparative Analysis on Chinese Typical Cross-border E-commerce Platforms

Abstract

In recent years, cross-border E-commerce has become a hotspot. Development of cross-border E-commerce makes traditional export trade structure change, and more and more foreign trade enterprises acquire business opportunities through continuous online transactions. As the competition in the cross-border E-commerce industry is increasingly fierce, the cross-border E-commerce industry has been subdivided into multiple operation modes gradually. In order to help the participants of cross-border E-commerce industry clarify the development status of Chinese cross-border E-commerce, and learn to deal with various specific issues in practice, this thesis will divide the cross-border E-commerce platform into two parts, the “B2B Model” and “Retail Mode”, compare and study the development, operation, logistics and storage, and payment of different platforms in different modes, then summarize and compare the features, advantages and disadvantages of the two different modes, and finally provide improvement suggestion combining the pain points of each mode. At last, this thesis summarizes the status quo of overall cross-border E-commerce platform at present and expects to make some contribution to development of future cross-border E-commerce platform. After comparative analysis on Chinese typical cross-border E-commerce platforms in the entire thesis, it is concluded that Chinese cross-border E-commerce platform shall still improve in aspects of logistics, storage, payment, policy and talent. Only in this way can Chinese cross-border E-commerce enterprises seize opportunity to develop rapidly and make the cross-border E-commerce become the driver of cross-border trade growth.