Abstract
This article investigates an organisational creativity reflected by a strategic approach. An approach called visionary, in which environment changes can be anticipated and created, was analysed. As creativity seems an inherent aspect of an organisation’s activity – at the organisational and the conceptual levels, it could be reflected in an innovative development concept. Hence, the purpose of this article is to indicate implications related to strategy implementation by companies with a visionary strategic approach. As shown by the research results, the degree of strategic goal achievement in that group of companies should be recognised as high. It is negatively correlated with different areas of operational risk (intra-organizational) being present in the strategy implementation process. The highest level of correlation was indicated for the area related to employees, who are the basis of creative potential of every organisation, especially those with a strategic approach.
Highlights
Many studies indicate the necessity of an organisation to adapt to some changing conditions, especially to a higher versatility of the more dynamic competitive environment
Further research aimed at recognising the strategy implementation and to explore the level of operational risk included in this process
The following research hypothesis was formulated: H: In the group of companies with a visionary strategic approach, there is a negative relationship between the degree of achieving the strategic goals and the level of operational risk associated with strategy implementation
Summary
Many studies indicate the necessity of an organisation to adapt to some changing conditions, especially to a higher versatility of the more dynamic competitive environment. The character of the industry and the necessity to maintain the existing competitive advantage often require much creativity reflected in the strategic approach. It means taking actions aimed at integrating, adjusting, and developing capabilities and resources possessed [Reeves, 2016, p. As for strategic management, the visionary strategic approach could be analysed as a manifesto of creativity as an organisation’s feature. The purpose of this study is to investigate the implications related to strategy implementation for companies with the visionary strategic approach.
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