Abstract
The community structure model explores links among community characteristics, media content, and effects of exposure to media content from a system perspective. Focusing on macro‐constructs associated with media content and media effects, the community structure approach rejects the perspective that all studies of media and audiences can be reduced to the individual level of psychological phenomena. “Structure” refers to community – typically city‐level – demographics or other aggregate measures of community identity, membership, participation, production, consumption, or access, ranging from income or education to health‐care access (e.g., number of physicians per 100,000 population or percent municipal spending on health‐care; → Exposure to Communication Content; Media Effects; Community Integration; Community Media).
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