Communication strategies to strengthen the resilience of micro, small and medium-sized enterprises during the COVID-19 pandemic: A systematic review

In Depok City, the MSME (Micro, Small and Medium Enterprises) business sector plays an important role in the local economy. However, most MSMEs in the city still face various challenges, including financial access issues and low financial literacy levels. Therefore, financial inclusion and financial literacy have the potential to have a positive impact on the business performance of MSMEs in Depok City. This study aims to test and analyze the effect of financial inclusion and financial literacy with business sustainability as an intervening variable in the MSME business sector in Depok City. This study involved MSME players in Depok City using the Non Probability sampling method with a population of 7911 which was processed using the Slovin formula into 100 research samples. The data were processed using the Partial Least Square- Structural Equation Modeling (PLS-SEM) method. This type of research is quantitative research, using primary data, the findings report that Financial Inclusion affects the Performance and Sustainability of MSME Businesses, Financial Literacy affects the Performance and Sustainability of MSME Businesses, as evidenced by Business Sustainability being able to mediate Financial Inclusion on MSME Performance and Business Sustainability being able to mediate Financial Literacy on MSME Performance. This can be a reference for MSME players to realize the importance of access to banking services to get the best results. finance so that it can improve the performance of MSMEs and their Business Sustainability. Based on the results of this study, many MSMEs continue to survive in their business activities, it is proven that they are able to survive for more than 5 years in Depok City.

This study aims to analyze and develop an effective marketing communication strategy for MSMEs (Micro, Small and Medium Enterprises) with a case study on Mille Creeps food products in Kotabumi Pasarkemis. Mille Creeps is one of the SMEs engaged in the food industry in the region. This research was conducted with the aim of increasing understanding of effective marketing communication strategies to help MSMEs such as Mille Creeps in facing existing marketing challenges. This research uses a qualitative approach with a case study method. Data was collected through in-depth interviews with the owners and managers of Mille Creeps, direct observation, and analysis of documents related to the marketing strategy carried out by these MSMEs. The collected data will be analyzed using qualitative analysis techniques, by identifying the factors that influence MSME marketing communications and formulating appropriate strategies. The results of this study are expected to provide a better understanding of the challenges faced by MSMEs in terms of marketing and offer communication strategies that can assist MSMEs in increasing the success of marketing their products. It is hoped that the results of this study can contribute to other MSME owners and become a reference for further research in this field.

The Indonesian government has launched a MSME (Micro, Small and Medium Enterprises) go digital program. Government support for MSMEs has had an impact on the increasingly rapid development of MSME digital businesses. Especially in DKI Jakarta, many MSMEs have collaborated with technology through e-commerce. MSME digital businesses are increasingly mushrooming, causing digital business competition to become increasingly fierce, requiring MSME business entrepreneurs to think creatively and actively survive in facing challenges. Therefore, running a digital business for MSMEs requires a digital business management communication strategy that can provide direction and positive reinforcement for MSME business entrepreneurs to continue to survive in facing challenges. The objectives of this research are 1) to find out how digital business management communication strategies influence the optimism of business entrepreneurs in facing challenges; 2) to find out how to implement MSME digital business management communication strategies; 3) to find out how an optimistic attitude is formed in carrying out MSME digital business processes. This type of research is quantitative using an exploratory causality method. The research data is secondary data taken from 52 MSME business entrepreneurs in DKI Jakarta. The sampling technique was carried out incidentally. The research results show that: 1) there is a positive and significant influence of digital business management communication strategies on the optimistic attitude of MSME entrepreneurs with a contribution of 40.9% and the remaining 59.1% is explained by other variables; 2) digital business management communication strategy in running MSME businesses, namely business entrepreneurs in DKI Jakarta have implemented a proportional or balanced business communication strategy, namely planning at 24.15%; organizing by 25.20%; actuating by 23.65% and controlling by 27.00%; 3) the attitude of optimism that MSME entrepreneurs have in running a business is classified as proportional, namely permanence at 33.71%, pervasiveness at 32.58%, and personalization at 33.71%

The happiness level of MSME actors determines the regional economy. Small business innovation is the driving force behind MSMEs' happiness and business continuity. Business units classified as micro, small and medium enterprises (MSMEs) are the locomotives of the regional and national economies. This study aimed to analyze the influence of cultural capital and community involvement on the well-being of MSMEs either directly or through MSME innovation. This study was conducted on MSME agents. Data was collected through questionnaires from 350 MSME agents and 150 MSME agents, and data analysis was performed using the SEM PLS. The study results indicate that cultural capital and community involvement have a positive and significant impact on the innovations undertaken by MSMEs. The cultural capital and innovation of MSMEs have a positive and significant effect on the happiness of MSMEs. In contrast, the role of community participation has an insignificant effect on the happiness of MSMEs. MSME innovation controls the impact of cultural capital on MSME welfare with partial mediation, and MSME innovation controls the impact of public engagement on MSME welfare with complete mediation.

The development of science and technology through the use of E-Commerce and Accounting Information Systems in the business world, especially in Micro, Small and Medium Enterprises (MSMEs) has increased in recent years. E-Commerce which is a buying and selling activity through electronic media allows it to be carried out by business actors and the public even though they have limited capital. The financing network, business network as well as MSME business competition which are quite extensive and growing also require adequate Accounting Information System facilities to collect transaction data, make decisions and supervise the organization. The ability to absorb labor from MSMEs is also quite large. This makes MSMEs have an important role in the economy of a region. The emergence of the Covid-19 Pandemic in early 2020, whose impact is still being felt in 2021, has raised various problems due to reduced income for most people in general. All MSME sectors are affected by the Covid-19 Pandemic. For this reason, innovations are needed in increasing people's income through the use of E-Commerce and Accounting Information Systems to increase the business potential of MSMEs.
 This Service Program seeks to provide answers and solutions to problems faced by some small communities and MSME business actors who are affected by the Covid-19 Pandemic and are not familiar with technological developments. Based on the problems faced by the community, the service that will be carried out is to provide training and education to the community and MSME actors in Dukuh Dempok Village, Kec. Wuluhan, Jember. This community service method uses seminars/workshops, practices and discussions with MSME actors in Dukuh Dempok Village, Kec. Wuluhan, Jember

Currently in Indonesia, Micro, Small and Medium Enterprises (MSMEs) play a strategic role in the development of the national economy. This study aims to develop an integrated framework that incorporates the innovation and strategic sustainability behaviors into the cluster business development model of agribusiness-based MSMEs during the COVID-19 pandemic. This study uses mixed methods with quantitative and qualitative approaches. The subjects in this study were 150 members of the center member entrepreneurs, managers of the Regional Innovation System (SIDa), cooperative administrators/managers, related agencies, universities and other parties involved in the implementation of the SIDa program, and MSMEs business development. The results of the analysis using the radar scale and scoring analysis show that there are twelve potentials and economic opportunities for MSMEs business spread over three zones. The results of the mapping using the value-added matrix found that most of the MSME business characteristics had a "none" or "simple" value. This study also found developing an integrated framework that incorporates the innovation and strategic sustainability behaviors into the cluster business development model of agribusiness-based MSMEs during the COVID-19 pandemic. The main theoretical contribution of this paper is that this study proposes a model that explains how the different elements of strategic sustainability behavior and innovation types that focus on the cluster business into the model affect the business performance, business sustainability, and business survival of the cluster business of agribusiness-based MSMEs during the COVID-19 pandemic.

Currently in Indonesia, Micro, Small and Medium Enterprises (MSMEs) play a strategic role in the development of the national economy. This study aims to develop an integrated framework that incorporates the innovation and strategic sustainability behaviors into the cluster business development model of agribusiness-based MSMEs during the COVID-19 pandemic. This study uses mixed methods with quantitative and qualitative approaches. The subjects in this study were 150 members of the center member entrepreneurs, managers of the Regional Innovation System (SIDa), cooperative administrators/managers, related agencies, universities and other parties involved in the implementation of the SIDa program, and MSMEs business development. The results of the analysis using the radar scale and scoring analysis show that there are twelve potentials and economic opportunities for MSMEs business spread over three zones. The results of the mapping using the value-added matrix found that most of the MSME business characteristics had a "none" or "simple" value. This study also found developing an integrated framework that incorporates the innovation and strategic sustainability behaviors into the cluster business development model of agribusiness-based MSMEs during the COVID-19 pandemic. The main theoretical contribution of this paper is that this study proposes a model that explains how the different elements of strategic sustainability behavior and innovation types that focus on the cluster business into the model affect the business performance, business sustainability, and business survival of the cluster business of agribusiness-based MSMEs during the COVID-19 pandemic.

Micro, Small, and Medium Enterprises (MSMEs) become the most important pillar of the Indonesian economy. However, MSMEs face more risks in business continuity due to a lack of resources, especially in developing countries. MSMEs are better able to carry out internal control and risk management to survive in a volatile market. As a risk management tool, internal control does contribute to the sustainability of MSMEs. The purpose of the study is to test and analyze internal control and risk management for ongoing concerns of MSMEs. This research is quantitative research. The population of this study is MSME business actors in Magelang Regency. The sampling technique uses convenience sampling with the number of samples used in this research being 135 MSMEs in Magelang Regency. Hypothesis testing uses the SEM-PLS analysis tool. The results of this study show that internal control and risk management are not significant in achieving MSMEs' business continuity. This study expands the literature by providing empirical evidence on the role of internal control and risk management in the growth of going concern of MSMEs.

Micro, small, and medium enterprises (MSMEs) of a country’s economic growth. MSME’s play a crucial role in employment generation, poverty alleviation, and equitable development. Typically operating on a limited scale, MSMEs require focused efforts in promoting their products. This study aims to strategize using business communication for MSME actors in Bogor Regency. The research method here uses a descriptive method that describes specific details of a circumstance, social situation, or social relationship. The research location covers the Bogor Regency area. Tourism villages were selected purposively, which were considered representative to study the use of business communication for MSME actors; MSMEs are required to be able to communicate both offline and online. Good communication can create strong product branding for MSMEs. Therefore, adopting effective marketing communication becomes a key strategy for MSMEs to acquaint external stakeholders with their products. This ensures a shared understanding and alignment of intentions toward the products and brands on offer. MSMEs can choose from various marketing communication strategies, tailoring them to the specific characteristics of their products and resources. In the initial phase, every MSME must assess market demands comprehensively, producing goods that resonate with the targeted market segment. Additionally, MSMEs can leverage their communication channels and participate in MSME hubs relevant to their business type. Given the increasing number of MSMEs inevitably, MSME players must be more creative and innovative in marketing their products. Keywords: communication, marketing, product, strategy, MSME

The Covid-19 pandemic has had a negative impact on MSMEs, and has encouraged MSMEs to be more creative in trying to maintain and develop their business during the pandemic, especially through the adoption of social media for marketing activities. However, the competence of HR in MSMEs is still an obstacle to the process of adopting social media. The aims of this study were (1) to analyze the role of HR competence in moderating social media adoption on MSME performance, and (2) to analyze the implementation of the pentahelix model in strengthening MSME performance through the role of social media adoption and HR competence in facing the new normal challenges in Jember Regency. The research method used is mixed method research, which combines both quantitative and qualitative research approaches. The sample of this research is 100 SMEs. Quantitative data analysis was carried out using the PLS SEM technique. Qualitative data analysis was carried out with FGDs with stakeholders such as the government represented by the Jember District Office of Cooperatives and MSMEs, the media, the MSME community, academics, and business people. The results of the verification analysis using the SEM analysis technique show that technology has a significant effect on the performance of MSMEs in Jember Regency. Meanwhile, organizational, and environmental variables did not have a significant effect on the performance of MSMEs in Jember Regency. HR competence has a significant effect on the performance of MSMEs in Jember Regency. HR competence does not moderate the effect of technology on the performance of MSMEs in Jember Regency. HR competence does not moderate organizational influence on MSME performance in Jember Regency. HR competence does not moderate the influence of the environment on the performance of MSMEs in Jember Regency. To strengthen the performance of MSMEs through the adoption of social media, all stakeholders have an important role, where the government becomes a facilitator in conducting training and mentoring. With the involvement of academics to conduct research so that market segmentation is more appropriate for marketing through social media. Then businesspeople who have been involved in digital marketing play a role in transferring knowledge, and the role of the media is to strengthen marketing carried out by MSMEs through social media.

Micro, small and medium enterprises (MSMEs) have a significant role in the economies of developing countries. After the Covid-19 pandemic, the transformation of MSMEs needs to be strengthened through optimizing the use of digital technology. MSME development is carried out through the pillars of corporatization, capacity building, and financing policies, in order to create productive, innovative, and adaptive MSMEs. The number of cooperatives and MSMEs in Pangkalpinang City in 2022 will reach 23,119 MSMEs and is the largest sector in absorbing labor in Pangkalpinang City. Optimizing the role of MSMEs as the backbone of the economy will continue to be directed at efforts to increase productivity and inclusive regional economic growth, through adaptation to digital changes. This study is a strategic step in developing cooperatives and SMEs to increase regional economic growth to provide answers to current problems. The data used in this study are qualitative data and quantitative data. Data collection techniques are questionnaires, interviews and documentation. This study uses fishbone diagram analysis and SWOT analysis. The results of this study are that MSMEs in Pangkalpinang City are in quadrant I position. This means that MSMEs are advised to carry out an aggressive strategy by using internal strengths to take advantage of external opportunities to achieve increased MSME growth. Weak elements of the marketing strategy for Cooperatives and MSMEs in Pangkalpinang City are caused by weak digital marketing factors, product innovation, and partnerships with market places, startups, and others

Effective internal communication plays a key role in shaping organisational culture, increasing employee satisfaction and improving performance, especially in small and medium-sized enterprises (SMEs). The purpose of this study is to examine the impact of two-way communication and leadership styles on the employees of Slovakian SMEs, with a particular focus on the challenges posed by the pandemic COVID-19. A mixed methodology was used in the research, which included questionnaire data collection and statistical analysis of the results to explore the frequency and effectiveness of communication and the impact of leadership styles on conflict management. The results highlight that assertive communication and two-way information flow help to increase trust and commitment while having a positive impact on employee motivation and job satisfaction. However, hierarchical communication gaps and inappropriate leadership styles often lead to dissatisfaction and inefficiency. The research has also shown that sustainable development goals, such as incorporating the principles of a circular economy, can contribute to increasing the effectiveness of internal communication and strengthening organisational stability. The new communication challenges brought about by the pandemic, including the consequences of remote working such as feelings of isolation and difficulties in information flow, further reinforce the importance of effective management practices and communication strategies. The paper offers practical suggestions for optimising internal communication systems that can help to increase organisational resilience, improve employee well-being and implement effective leadership practices. The results can contribute to the development of communication strategies and the achievement of organisational success in SMEs.

Objective - This study assesses the effectiveness of Business Continuity Plans (BCPs) and records management practices within small and medium-sized enterprises (SMEs) in Selangor. The primary objective is to determine the integration of records management into BCPs and identify the current development stage in SMEs' processes. Methodology/Technique – The research comprehensively examines Selangor SMEs' BCPs and records management practices. This multiple case study investigated the extent to which Small and Medium Enterprises (SMEs) in Selangor implemented business continuity management. Through document reviews and interviews with business owners and continuity managers, the study examined the integration of records management within continuity plans and assessed the impact on overall organizational resilience. Finding – The research excluded SMEs outside Selangor, focusing on managerial-level respondents from the records and information system department. The findings reveal a varied landscape, with some SMEs having well-established processes while others are still in the developmental stage. Notably, the research emphasizes the importance of identifying vital records within organizations to maintain essential operations and comply with regulatory requirements. Novelty – The study also underscores the need for regular BCP revisions and effective communication strategies to disseminate plans to employees. Moreover, it highlights the significance of including expertise in BCPs to enhance disaster preparedness and mitigation efforts. Type of Paper: Research JEL Classification: M10, M13, M19. Keywords: Business continuity plans (BCPs), records management practices, small and medium-sized enterprises (SMEs), integration of BCPs and records management and vital records. Reference to this paper should be referred to as follows: Kamarudin, H.D; Jamaluddin, A; Samsuddin, A.Z.H. (2024). Enhancing Business Continuity Plans and Records Management in Selangor SMEs, GATR-Global J. Bus. Soc. Sci. Review, 12(1), 15–24. https://doi.org/10.35609/gjbssr.2024.12.1(2)

Purpose The purpose of this study is to gain empirical insights into the prevalence of usage of digital technologies and strategies that were deployed by small and medium enterprises (SMEs) in the service sector during the COVID-19 pandemic, the extent of their usage and how they were integrated in the SMEs business to ensure their survival against the restrictive measures of COVID-19 containment. Furthermore, this study shades the light on challenges SMEs faced in the course to sustain their business. Design/methodology/approach Using a cross-sectional descriptive research design, a structured questionnaire was used to collect data from 120 SME managers in Dar es Salaam city. A response rate was 100 respondents, equivalent to 83% of the targeted sample size of 120. A simple random sampling was used. The collected data was analyzed descriptively. Findings The findings indicate that there was satisfactory level of digital technology integration for SMEs in Tanzania but not sufficient enough to ensure sustainability during pandemic. SMEs are urged to be prepared and acquaint themselves on the digitalization aspects for their business continuity. To make it easier for SMEs to embrace digitalization, technology manufacturers are urged to consider making digital technologies tailored made to fit the SMEs’ context. The study recommends for government support in terms of financial aid and education to enhance SMEs’ ability toward digitalization. Originality/value This study is of its own kind documenting the strategies and associated challenges the SMEs faced in the pursuit to sustain their businesses amid the COVID-19 pandemic. It thus advances mechanisms that SMEs may use to expand their business beyond their physical localities using digital technologies.

Abstrak. Micro, Small, and Medium Enterprises (MSMEs) hold an influential role in the Indonesian economy. However, during the COVID-19 Pandemic, MSMEs players faced various problems, such as capital constraints and product marketing. This is due to the lack of understanding of business owners about marketing, primarily through digital technology. The Wirokerten Village, located in the Banguntapan District, Bantul Regency, Special Region of Yogyakarta, is known to have many MSMEs. The MSMEs actors who are members of the Wirokerten Village have home-based businesses such as making melinjo chips, rambak crackers, tofu pearl, and others. There are 142 MSMEs in total; of course, they have different markets or customers. Each of these MSMEs customers certainly hopes that the MSMEs business will continue and progress with the changing times. The efforts made in this Community Partnership Program are to assist MSMEs actors in product branding to strengthen the people's economy. The form of this assistance is the creation of a product logo to support a better product appearance in the future.