Abstract
This article examines influence-building tactics used in the political discourses of religious groups born from social movements. It applies Hofrenning's (1995) 3 strategies (symbolic, language, and coalition building) to an organizational publication. The work traces the Christian Coalition stances on issues of separation of church and state between 1992 and 1996 by content analyzing Christian American, the group's official publication. This study concludes that this organization of religious conservatives used varying issue emphases, contexts, and alliances to mobilize followers. It gravitated toward a political rather than religious agenda and moved toward a more secularly delivered message over time. This article also indicates that groups rooted in social movements may be able to take places within the political superstructure relatively quickly and that Hofrenning's list is useful for tracking these transitions.
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