Communication, culture and performances: Female empowerment and the digital scene of Brazilian black music

Abstract

In this work we assume that communication and its technologies mediate culture and that, allied to the value interests of the market, they contribute to the operation of meaning among the subjects. In this context we aim to establish a dialogue with studies whose objects are performances of communication in diverse cultures. It is important to highlight the way in which the Brazilian women/artists we have chosen for our reflections – Linn da Quebrada, Ludmilla and Karol Conka – fit into the anti-racist agenda. In dialogue with the perspective presented and focused on the representation of black women in media productions, we are interested in discussing how they perform gender and racial identities. In methodological terms, we conducted a bibliographic research and procedures for collecting empirical data on the YouTube platform. As results, from the communication point of view, we observe that the channels for the circulation of the clips are either the singers’ own or built in partnership, which implies greater autonomy for the transmission of content.