College student net-radio audiences: A transnational perspective

Abstract

This article is part of a larger study that examines the characteristics of a transnational youth net-radio audience and their associated values, attitudes, behaviour and cultural practices. It reports on a survey of 209 college students' media habits. Respondents were enrolled in undergraduate journalism, media and communications programmes at either City University of New York (CUNY) or New York University (NYU) in the United States, or Monash University in Australia. Extending existing US-based studies (Free 2005; Albarran et al. 2007; Ferguson et al. 2007), this comparative survey uses transnational research to focus on why two different sample groups of Australian and US college students access radio online and net-only radio. The article identifies a youth net-radio audience within the transnational arena that is alienated by traditional radio programming in its locale.